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Bogdan Nichifor,Luminita Zait
The garment manufacturing sector (and, implicitly, knitwear) was one of the most important areas of the Romanian economy during the communist era, satisfying a large part of the existing demand, both in the domestic market and at the external ones. By ma...
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Luminita Zait
This paper proposes a model that wants to offer some pertinent answers about the process of assimilation and operationalization of the marketing concept in the practice of local organizations in Romania. Considering the reality of organizational practice...
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Luminita Zait
In the last 10 years the Romanian society was in a long process of change, all the economic, social, political factors knowing a new dynamic in trying to adapt to conditions specific to new marketing environment. An important feature of Romanian society,...
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Luminita Zait
Present article aims, based on direct research, to identify of main sources of information in the process of accessing European funds. Performed within Trotus Valley, Bacau, the proposed research provides pertinent information from the perspective of the...
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Florentina Neamtu,Luminita Zait
The development of the new information and communication technologies, which favored the modern societies transformation into knowledge-based society, forced a reconsideration of the governance principles based on what Abraham Lincoln said ?Governance of...
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Gheorghe Epuran,Luminita Zait,Bogdan Nichifor,Laura Timiras
This paper is based on direct research carried out in the territory of Trotus Valley in order to identify both the absorption capacity in the area, as well as contributing factors and barriers for this process. In fact, the need for the research came fro...
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Laura Timiras,Bogdan Nichifor,Luminita Zait
Being in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players...
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Luminita Zait,Laura Timiras,Bogdan Nichifor
This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.
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Laura Timiras,Luminita Zait
The ecologic products market has registered on the EU countries level a hightened dynamic. Yearly there is a growing number of european ecologic labels granted, labels that are onlygranted to some classes of non-food products, proving this way the orient...
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Luminita Zait
The best known definitions provided to the concept of marketing management, in the last decades of the 21st century have in common ? the orientation towards the client and the development of successfull relations with the clients, the substantion and ope...
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