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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Jorge Bernal,Ernesto Leo Rossi,Mónica Navarrete Alvarez
Pág. 107 - 114
Social responsibility derives from citizens? concern for environmental damage caused by corporations. In Peru, research on Corporate Social Responsibility (CSR) is incipient, especially that related with hotel companies. This study objective is to determ...
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Jorge Bernal,Ernesto Leo Rossi,Mónica Navarrete Alvarez
Pág. 107 - 114
Social responsibility derives from citizens? concern for environmental damage caused by corporations. In Peru, research on Corporate Social Responsibility (CSR) is incipient, especially that related with hotel companies. This study objective is to determ...
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Rizky Fadilla Prayoga,Margono Setiawan,Fatchur Rohman
Pág. 279 - 292
Analyze the effect of perceived behavioral control to the high repeat purchase decisions by consumers through intention. The sample of 140 respondents. Mechanical analysis using SEM-PLS. The analysis shows that attitudes, subjective norms and behavioral ...
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Devi Yulia Rahmi,Yolanda Rozalia,Dessi Nelty Chan,Qisthina Anira,Ratni Prima Lita
Pág. 177 - 186
The study tried to analyze and determine 1) the effect of green brand image on green purchase intention, 2) effect of green awareness on green purchase intention, 3) the effect of green advertisement on green purchase intention, 4) the effect of ecologic...
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Francis Osei,Christian Narh Opata,Collins Kankam-Kwarteng,Daniel Ofori
Pág. 13 - 25
This study compared the cultural and attitudinal tenets of Ghanaians towards insurance service in the Kumasi Metropolis of Ghana. The research utilized the convenience sampling to gather data from 291 respondents. Statistical Package for Social Sciences ...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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You Kyung Lee
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the...
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Erida Erida, Ari Sonang Rangkuti
Pág. 26 - 32
The purpose of this study are: (1) explaining the effect of brand image, product knowledge and product quality toward purchase intention of Asus Notebook, and (2) explaining the discount price capability on moderating the effect of brand image, product k...
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Herawati Herawati, Sucihatiningsih Dian Wisika Prajanti, Kardoyo Kardoyo
Pág. 1 - 11
Nowadays, Batik has become a fashion trend and lifestyle of the people. Certainly, It gives an impact on the growing need for so many emerging batik businesses in Indonesia. Lifestyle, product quality, price, and purchase motivation are factors that pred...
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Surachman Surjaatmadja,Daruendra Purnawan
Pág. 79 - 85
This study aims to determine the direct effect of store image and service quality of the brand image and interest in purchasing the private label products. The study also looked at factors that influence directly the interest to buy (purchase intention) ...
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See Kwong Goh,Nan Jiang,Muhamad Faiz Abdul Hak,Pei Leng Tee
Pág. 993 - 1004
The purpose of this research is to examine impact of consumer inertia and product attribute on consumer intention of repeat purchase. This paper also aims to assess the medication effect of satisfaction on relation between product attribute and repeat pu...
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Makmur Sujarwo,Farida Indriani
Pág. 339 - 349
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ...
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Evelyne Kasongo Kkonko,Norman Chiliya,Tinashe Chuchu,Tinashe Ndoro
Pág. pp. 15 - 29
The purpose of this study was to examine the factors which influence the purchase intentions of Smart wearable technology by students in South Africa. The researchers, guided by literature developed a conceptual framework with five constructs, namely, pr...
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Sarina Ismail,Sany Sanuri Mohd Mokhtar
Pág. 22 - 28
Herbs have been used around the world since thousands of years ago, now, 80% of world population are using herbs as part of health practices and treatment of diseases. Due to the increasing interest on herbal products, the global herbal industry ha...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Saeed M.Z.A. Tarabieh
Pág. 51 - 62
Brand loyalty and purchase decisions are among the central themes of the research for marketers throughout long time. Researchers and brand managers have utilized various means to affect the brand loyalty and purchase decisions of their customers. One of...
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Patria Laksamana
Pág. 13 - 18
The purpose of the study is to explore the impact of social media marketing towards purchase intention and brand loyalty. The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. It has been found t...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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