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Helder de Souza Aguiar,Flavia Luciane Consoni,Roberto Carlos Bernardes
Pág. 34 - 48
This study examines the methods of entry of Brazilian franchises during the decision of internationalization of operations. Based on a multi-case study in 2012, face-to-face interviews were conducted with 21 internationalized franchise chains. The result...
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Ramon Diaz-Bernardo
The article reviews the line of franchising research known as managing a franchise system. The main research topics that can be found in this line of research are conflicts between franchisor and franchisee, the balance of power in the franchising system...
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Milica Stankovic
Pág. 415 - 426
International franchising in the hotel industry is still insufficiently researched theme in the literature. However, due to the fact that for the internationalization of the hotel chains it is necessary to ensure a large amount of capital, hotels increas...
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Catherine T. Kwantes, Siddardh Thirumangai Alwar, Stephanie J. Cragg, Magali Feola
Pág. 55 - 64
Research Question: This paper investigates how the social franchising approach may enhance the sustainability and capability of Foster Home NGOs in the Global South. Motivation: While many programmes exist to address issues such as poverty and lack of ed...
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Peter Balsarini and Claire Lambert
This study explores how a state-based franchisee association of a multinational quick-service restaurant franchisor introduced three world-first innovations through the activation of the five dimensions of entrepreneurial orientation (EO). The antecedent...
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Mohd Faizal Abdul Ghani, Mohd Hizam-Hanafiah, Rosmah Mat Isa and Hamizah Abd Hamid
Previous literature has acknowledged franchising as a great way for businesses to expand into new areas and opportunities. It has become a popular option for those who are looking to start their businesses by choosing a well-known company?s brand name an...
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Hufei Ge, Silu Chen and Yujie Chen
Under increasing environmental pressure, hotel firms need to improve their ability to access international alliances while maintaining good performance for sustainable development. This paper uses survey data from 784 hotels running at different levels o...
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Guilherme Smaniotto Tres,Marcel Lima Ribeiro Dantas,Diego Philipe de Oliveira Godeiro,Afrânio Galdino de Araújo
Pág. 78 - 92
Understand how the strategist formulates the organizational strategy is a key part to better understand how organizations achieve and maintain their competitive advantage. The aim of this study is to identify how the process of formulating the strategy f...
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Lilia Ivas
Small business is an important lever for solving a whole complex of political, economic and social problems, taking into consideration its effectiveness in society. It attracts population to promote economic reforms, it fulfils the market with goods and ...
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Levi Sobrinho Guerra Figueiredo,José Airton Mendonça de Melo
Pág. 01 - 16
As empresas buscam cada vez mais aumentar sua rede de clientes com o propósito de expandir o mercado e ganhar vantagem competitiva sobre seus concorrentes, e o franchising tem representado uma estratégia importante para o desenvolvimento de novos mercado...
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Cláudia Herrero Martins Menegassi,Nelson Nunes Tenório Junior,Rejane Sartori,Carlos Francisco Bitencourt Jorge
Empreender em uma franquia requer constante inovação do franqueador nos processos empresariais para que o negócio se torne sustentável, e nesse sentido a gestão do conhecimento fornece um conjunto de elementos estratégicos para o melhor aproveitamento do...
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Luis Fernando Varotto,Leonardo Aureliano-Silva
Pág. 31 - 42
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Luis Fernando Varotto,Leonardo Aureliano-Silva
Pág. 31 - 42
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Luis Fernando Varotto,Leonardo Aureliano-Silva
Pág. 31 - 42
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Sitki Sonmezer, Vedat Akman
Pág. 79 - 89
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Sitki Sonmezer,Vedat Akman
Pág. 79 - 89
This study aims to examine the franchise sector and determine the significant factors that contribute to an increase in the number of franchiser?s contracts in Turkey. Secondary data is used from the Turkish Franchise Association and multivariate regress...
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Rogério Stival Morgado,Afonso Fleury
Pág. 84 - 98
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Rogério Stival Morgado,Afonso Fleury
Pág. 84 - 98
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Rogério Stival Morgado,Afonso Fleury
Pág. 84 - 98
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Dianne H.B. Welsh, Amy E. Davis, David E. Desplaces, Cecilia McHugh Falbe
Pág. 47 - 66
The decision to buy a franchise, start a new independent business, or buy an existing business is a critical decision faced by entrepreneurs. This study uses the Resource-Based View (RBV) of organizations to compare franchisees in the startup phase to bo...
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