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Rattanaporn Kaewkluengklom, Wichuda Satiennam, Sittha Jaensirisak, Thaned Satiennam
Pág. 5072 - 5082
This study integrated psychological factors, according to the Theory of Planned Behaviour (TPB), and habit as latent variables, together with service attributes as explanatory variables, in order to explore the effects of psychological factors on mode ch...
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