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Sne?ana Kne?evic, Predrag Jovanovic, Aleksandra Mitrovic
Pág. 55 - 68
The research in this paper is devoted to analysis of budget items for the city of Belgrade, to revenues and earnings, expenses and issuance for 2013, 2014 and 2015 in order to determine changes in the structure and in time, and, based on these, the appro...
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Predrag Jovanovic, Tamara Vlastelica, Slavica Cicvaric Kostic
Pág. 35 - 45
Companies use various appeals in their advertising practice to impact consumers? attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rat...
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