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Pejman Ebrahimi, Marjan Basirat, Ali Yousefi, Md. Nekmahmud, Abbas Gholampour and Maria Fekete-Farkas
The purpose of this paper is to reveal how social network marketing (SNM) can affect consumers? purchase behavior (CPB). We used the combination of structural equation modeling (SEM) and unsupervised machine learning approaches as an innovative method. T...
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Zahaira Fabiola González Romo,Irene García-Medina,Noemí Plaza Romero
Pág. pp. 136 - 149
This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audienc...
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Fei Wang, Zhenfang Zhu, Peiyu Liu and Peipei Wang
Social networks have attracted a lot of attention as novel information or advertisement diffusion media for viral marketing. Influence maximization describes the problem of finding a small subset of seed nodes in a social network that could maximize the ...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Gundars Kaupins,Susan Park
Pág. 82 - 93
Social networking such as Facebook and Twitter can help employees enhance a company's marketing, recruiting, security, and safety. However, employees' use of social networking sites and employers' access of those sites can result in illegal and unethical...
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Gundars Kaupins,Susan Park
Pág. 82 - 93
Social networking such as Facebook and Twitter can help employees enhance a company's marketing, recruiting, security, and safety. However, employees' use of social networking sites and employers' access of those sites can result in illegal and unethical...
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Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves and Victor Figueira
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management)...
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Christos Makris and Georgios Pispirigos
Nowadays, due to the extensive use of information networks in a broad range of fields, e.g., bio-informatics, sociology, digital marketing, computer science, etc., graph theory applications have attracted significant scientific interest. Due to its appar...
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Mariarosaria Lombardi and Marco Costantino
Food waste (FW) is always considered as one of the main challenges for the planet Earth in terms of ethical and social impacts as well as economic and environmental ones. In September 2015, the UN launched the Agenda for 2030 for sustainable development,...
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Daniel Adrian Gardan,Mihai Andronie,Iuliana Petronela Gardan,Cristian Uta
Pág. 55 - 64
The social networks usage degree increase is evident in recent years, this having implications for the consumption of the most types of products and services. A very special field of research is presented by the consumption of healthcare services, who, b...
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Mario Michelessa, Christophe Hurter, Brian Y. Lim, Jamie Ng Suat Ling, Bogdan Cautis and Carol Anne Hargreaves
Social networks have become important objects of study in recent years. Social media marketing has, for example, greatly benefited from the vast literature developed in the past two decades. The study of social networks has taken advantage of recent adva...
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Nia Sonani
Pág. 1097 - 1105
Social networks in marketing are unavoidable for companies that need excellence. This study explores how informal traders in Jakarta use Instagram as a marketing tool because most of the available literature focuses on small businesses. Screenshots of 30...
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Nia Sonani
Pág. 1097 - 1105
Social networks in marketing are unavoidable for companies that need excellence. This study explores how informal traders in Jakarta use Instagram as a marketing tool because most of the available literature focuses on small businesses. Screenshots of 30...
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Ladislav Pilar, Lucie Kvasnicková Stanislavská, Roman Kvasnicka, Petr Bouda and Jana Pitrová
Social networks have become a common part of many people?s daily lives. Users spend more and more time on these platforms and create an active and passive digital footprint through their interaction with other subjects. These data have high research pote...
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Feriel Amelia Sembiring, Fikarwin Zuska, Bengkel Ginting, Rizabuana Ismail, Henry Sitorus
Pág. 105 - 113
Aquaculture of Cage Culture is one of the main activities carried out by the community in the village of Haranggaol to fulfill their economic needs. This cultivation business establishes a relationship between traders and cages in terms of marketing thei...
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Rocsana Tonis (Bucea-Manea),Elena Gurgu
Pág. 32 - 48
This article is an idea about the new social media seen as a phenomenon of socializing on the Internet, specific to the last years. We believe that this phenomenon influences the daily activity of each person, carried out within the institutionalized or ...
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Katerina Kantorová and Pavel Bachmann
Social customer relationship management (SCRM) is a new philosophy influencing the relationship between customer and organization where the customer gets the opportunity to control the relationship through social media. This paper aims to identify (a) th...
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Bohdan Haidai, Roman Artiukh, Olga Malyeyeva
Pág. 5 - 12
The subject matter of the research is the models and technologies of analyzing the processes of developing the loyalty and preferences of social networks users. The goal of the research is to increase the efficiency of marketing analysis of clients? pref...
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Mohamed Wahba, Dalia Elmanadily
Pág. 1 - 5
Nowadays, networking within online social media platforms isn't just about swapping pictures and music, or discussing the trivial details of a night out, a TV show or a sporting event. Social media is increasingly becoming the space where professional li...
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Dr. Yousef Ibrahim Daradkeh,Dmitry Namiot
Pág. pp. 42 - 48
The paper describes our approach for using wireless sensors on mobile phones for delivering new data to mobile subscribers. We propose a new practical approach for social context-aware data retrieval based on mobile phones as a sensor concept. This appro...
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