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Hamed Nozari, Agnieszka Szmelter-Jarosz and Javid Ghahremani-Nahr
The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the ...
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R. Elliott,C. Boshoff
AbstractThe tourism sector has been identified as an industry that has the potential to make a substantial contribution to the growth of the South African economy. The majority of tourism ventures are, however, small businesses, which differ from their l...
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R. Elliott,C. Boshoff
AbstractThe tourism sector has been identified as an industry that has the potential to make a substantial contribution to the growth of the South African economy. The majority of tourism ventures are, however, small businesses, which differ from their l...
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Dina Sagita Hartono,Josephine Christina Wiranto,Reynexy Gigih Aditama,Alhajeri Abdulrahman
Pág. 101 - 117
Nasatech is a company that produces kitchen cabinets from granite materials. Nasatech has been almost ten years in the city of Malang, Indonesia. So far, Nasatech only serve consumers who live in Malang and surrounding areas. However, Nasatech has a comm...
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José Ramón Saura, Pedro Palos-Sánchez and Luis Manuel Cerdá Suárez
In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various DM metrics to determine and a...
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Pedro Barrientos Felipa
Pág. 41 - 56
Despite only a short time passing since the Internet started to be used, it is clear today that it is producing significant changes in business. As this article highlights, this is only the beginning, since, for example, changes are being introduced to t...
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Ulas Akkucuk, Javed Esmaeili
Pág. 1 - 16
The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from ...
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Margarita I?oraite
Pág. 320 - 339
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S. Altan Erdem
While it is a rather common business practice, Internet marketing is still an area that continues to evolve and adapt. One of the everlasting challenges associated with this field is being able to insure that the online transactions take place in a secur...
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R. Elliott,C. Boshoff
AbstractTaking a resource-based view of the business, this study attempts to identify the non-technology resources driving the successful use of the Internet for marketing tourism services. If these complementary resources can be identified, they can be ...
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Adeline Phaik Harn Chua,Kenneth R. Deans,Craig M. Parker
Blogs appear to be gaining momentum as a marketing tool which can be used by organisations for such strategies and processes as branding, managing reputation, developing customer trust and loyalty, niche marketing, gathering marketing intelligence and pr...
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Simona Duhalm
Pág. pp. 39 - 43
Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communi...
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R. Elliott,C. Boshoff
AbstractSmall businesses have been identified as a catalyst for creating jobs and generally growing the economy. One industry that is characterised by the proliferation of small businesses is the tourism industry. Key to this industry reaching its full p...
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R. Elliott,C. Boshoff
AbstractSmall businesses have been identified as a catalyst for creating jobs and generally growing the economy. One industry that is characterised by the proliferation of small businesses is the tourism industry. Key to this industry reaching its full p...
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Zulfa Fitri Ikatrinasari,Sampik Krisning Tyas,Babay Jutika Cahyana,Purwanto Purwanto
Pág. 63 - 67
Indonesia Internet Service Providers Association (APJII) in 2018 released data that internet users in Indonesia amounted to 64,8 %. An increasing number of internet usage is used by marketers to market their products or services through the internet. Dig...
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Pan Wang and Di Liu
The agricultural marketing behavior of farmers is crucial for the realization of production value. Based on survey data from 406 citrus farmers in Hubei Province, this paper empirically examines the effects of risk aversion and Internet use on farmers? m...
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Cécile Ferrera, Eowyne Kessedjian
Pág. 33 - 38
The development of new technologies in the last few years turned internet into a commercial medium that has transformed businesses all over the world. Indeed, we can be connected to internet from anywhere and anytime we want, with just one click. This ev...
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Adrián Macías-Alegre
Pág. 5 - 16
La Web 2.0, término acuñado por Tim O?Really a principios del siglo XXI, ha sido definida como la web en las que las personas tienen opinión y voto, y la comunicación se produce de forma bidireccional entre productores y consumidores de contenidos. En e...
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Sonica Rautela
Pág. pp. 187 - 204
The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed dr...
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