2 Artículos

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Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Acceso

en línea

Haslinda Musa,Namirah Ab Rahim,Fadhlur Rahim Azmi,Abdul Samad Shibghatullah,Norfaridatul Akmaliah Othman Pág. 1 - 5

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is app... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 6 Num: 7S Par: 0 Año: 2016

Adoption Factor of Mobile Marketing: The Case of Small Medium Enterprises (SMEs) in Malaysia

Acceso

en línea

Haslinda Musa,Shirly Chung Hsian Li,Zuraida Abal Abas,Norhidayah Mohamad Pág. 112 - 115

In this era of globalization where information technology has taken place for fulfilling customer demands, Small and Medium Enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares. To achieve targe... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 6 Num: 7S Par: 0 Año: 2016

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