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Carlo Pugnetti, Johannes Becker and Cristian Zani
Social media usage has grown rapidly in recent years, and with it companies? interest in interacting with their customers on these platforms. It is, however, not yet clear whether customers welcome more intense relationships on social media and what driv...
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Habib Ur Rahman, Ghulam Ali, Umer Zaman and Carlo Pugnetti
This study investigates the role of Information and Communication Technologies (ICT) investment and diffusion on Pakistan?s economic growth by proposing the threshold level of ICT investment. At our proposed level, the ICT imports significantly enhance t...
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Marc Steinmann and Carlo Pugnetti
Leading across national borders is a challenge, partly due to the cultural differences among employees in different locations. We investigate this dynamic for employees of a Swiss financial services company located in Switzerland and in Poland by surveyi...
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Carlo Pugnetti and Remo Schläpfer
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