|
|
|
|
|
Cristina GALALAE,Alexandru VOICU
Pág. 277
In the context of globalization, neither the study of consumption, nor the study of consumer buying behaviour, can be explained as the mere interaction between a limited number of personal and impersonal (or external factors), but as an utterly complex a...
ver más
|
|
|
|
|
|
|
|
|
|
|
Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
ver más
|
|
|
|
|
|
|
|
|
|
|
Vladimir Verner, Monika Kosova, Petra Chaloupkova, Samnang Nguon, Patrick Van Damme and Ladislav Kokoska
Understanding tourists? perceptions and appreciation of traditional food products (TFPs) is crucial for developing effective marketing and development strategies for poor economies with tourism potential, such as Cambodia. Lots of TFPs are derived from u...
ver más
|
|
|
|
|
|
|
|
|
|
|
Dwi Nita Aryani,Rajesh Kumar Nair,Dana Xing Yue Hoo,Daisy Kee Mui Hung,Deborah Hong Ru Lim,Dharaniya A/P Ravi Chandran,Wei Ping Chew,Amey Desai
Pág. 81 - 95
This study aims to investigate Malaysian and Indian consumers? preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 re...
ver más
|
|
|
|
|
|
|
|
|
|
|
Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
ver más
|
|
|
|
|
|
|
|
|
|
|
Milton Marcelo Inostroza Muñoz,Loretto Saavedra Diaz
Pág. 88 - 96
Environmental problems are increasingly frequent.They are no longer interpreted as a problem resulting exclusively from production processes but rather a problem of individual behavior and perception. This study proposes a behavior model that measures in...
ver más
|
|
|
|
|
|
|
|
|
|
|
Cécile Ferrera, Eowyne Kessedjian
Pág. 33 - 38
The development of new technologies in the last few years turned internet into a commercial medium that has transformed businesses all over the world. Indeed, we can be connected to internet from anywhere and anytime we want, with just one click. This ev...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mariana Salinas
Pág. 10 - 16
People around the world are becoming increasingly busy with their lifestyle and are looking for the fastest, easiest and cheapest way to complete variety of our routine tasks. Because of this phenomenon, the traditional retailers have become an unfriendl...
ver más
|
|
|
|
|
|
|
|
|
|
|
Satwinderjit Singh,Izzal Asnira Zolkepli,Cheah Wen Kit
Pág. pp. 112 - 128
Given the prevalence of online technology nowadays, mobile commerce continues to attract considerable attention for marketing research. However, studies on the factors that impact mobile commerce adoption via mobile applications are still limited. Moreov...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fabio Carlucci, Andrea Cirà and Giuseppe Lanza
Solving the problem of the lack of environmental sustainability in transport activities requires the involvement of new technologies, particularly in populated cities where mobility activities play a major role in generating externalities. The move from ...
ver más
|
|
|
|
|
|
|
|
|
|
|
K. Salini,Bino Thomas
Pág. 8 - 16
This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the c...
ver más
|
|
|
|
|
|
|
|
|
|
|
Daniel Adrian Gardan,Mihai Andronie,Iuliana Petronela Gardan,Cristian Uta
Pág. 55 - 64
The social networks usage degree increase is evident in recent years, this having implications for the consumption of the most types of products and services. A very special field of research is presented by the consumption of healthcare services, who, b...
ver más
|
|
|
|
|
|
|
|
|
|
|
Guven Ordun
Pág. 133 - 149
In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attit...
ver más
|
|
|
|
|
|
|
|
|
|
|
Andy Grinnall and Simon Burnett
This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Cornelia Marcela Danu
In the present work I presented the risk of poverty in Romania considering the economic and social determination. I highlighted that poverty in Romania, is a mix of economic, educational, cultural etc. factors and reinforced by the lack of family or soci...
ver más
|
|
|
|
|
|
|
|
|
|
|
Jana Chovancova,Emília Huttmanová
Pág. 45 - 52
Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. Th...
ver más
|
|
|
|
|
|
|
|
|
|
|
Gabriela Stefura
Now days the role of the consumer in the economy is taken very seriously and, in some cases, we can easily talk about the consumer?s ?supremacy?. All the efforts of the companies are concentrated on the consumers and finding the best way to attract them,...
ver más
|
|
|
|
|
|
|
|
|
|
|
Paballo Ntobaki, Raymond Hawkins-Mofokeng, Tshepo Tlapana
Pág. 76 - 81
|
|
|
|
|
|
|
|
|
|
|
Mehmet Saglam,Maryama Dahir Abdullah
Pág. 140 - 164
|
|
|
|
|
|
|
|
|
|
|
Sakir Erdem, Beril Durmus, Osman Özdemir
Pág. 25 - 33
s-
|
|
|
|
|
|