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Viorica Gu?an, Larisa ?avga, Constanta Laura Zugravu, Diana Bucur and Gheorghe Adrian Zugravu
Traditions of vine cultivation and wine production have been formed in Moldova over centuries. According to folk traditions, wine is an integral part of any event organized by the locals. Wine tourism is a particularly significant sector for the country?...
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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Oladipupo Folorunsho Ajeyalemi,Bolajoko Nkemdillim Dixon-Ogbechie
Pág. 128 - 140
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Oladipupo Folorunsho Ajeyalemi,Bolajoko Nkemdillim Dixon-Ogbechie
Pág. 128 - 140
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Khurram Sultan, Saja Akram, Sara Abdulhaliq, Deema Jamal, Rezan Saleem
Pág. 33 - 44
In this study, the consumer perception for brand awareness and brand loyalty for two famous brands of soft drinks Coca Cola and Pepsi, has been evaluated. For this purpose, the effects of consumer perception of Coke and Pepsi were analysed for consumer a...
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A.A.S.N Munasinghe,D.T.K. Bernard,H.M.U.S.R. Samarasinghe,S.R.N. Gamhewa,Sajith Sugathadasa,T.C. Muthukumara
Pág. 31 - 34
The use of celebrity based endorsements in advertising has started receiving increased attention over the past few decades due to the glamour and the popularity added in promotions is one of the most salient aspects used in promoting a brand. A vast vari...
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Adetayo, Hezekiah Olufemi, Kareem, Alidu Olatunji
Pág. Page:1 - 11Abstract
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Axel Viktor Heyman, Stephen Law and Meta Berghauser Pont
Accessibility is frequently used for measuring location in housing studies, but specifications of the measures differ greatly and its implications are hardly discussed. This paper sets out to systematically review accessibility measures that are used in ...
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Peter N. Kiriri
Pág. 32 - 46
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Christopher D. McDermott, John P. Isaacs and Andrei V. Petrovski
The growth of the Internet of Things (IoT), and demand for low-cost, easy-to-deploy devices, has led to the production of swathes of insecure Internet-connected devices. Many can be exploited and leveraged to perform large-scale attacks on the Internet, ...
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Pramod Pathak,Namrata Pathak Shukla,Abhishek Pathak,Alok Kumar
Decades of consumer research have tried to emphasize that the modern day consumer hastransformed completely. The Marketing Gurus continue to churn fanciful jargons to iterate that thepresent day consumer is not even a semblance of his past avatar. The po...
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Ebru Onurlubas
Pág. 31 - 40
In developing technology and differentiating markets, businesses have resorted the way of increasing their competitiveness by taking advantage of new marketing methods in order to stand out in the market. Within this context, companies have started to us...
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Stevanus Pratama Suwito,Meidiahna Kusuma,Gamaliel Waney
Pág. 97 - 102
Most people see catfish as an unhygienic fish, so less people want to consume it. In fact, catfish has better nutrition compared to Gourami. Therefore, catfish producers need to educate people. The purpose of this research is to design customer education...
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Ebru ONURLUBAS, Hüseyin ÇAKIRLAR
Pág. 93 - 112
In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding str...
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Calvin Lakhan
This study undertook a critical examination of the relationship between perception of environmental harm and consumer willingness to pay for environmental handling fees (EHF). This analysis was supplemented by asking study participants to indicate under ...
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Marius Boita,Dorina Ardelean,Cristian Haiduc,Emilia Constantin
Pág. 176 - 183
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David Fang, Chen-Ling Fang, Bi-Kun Tsai, Li-Chi Lan and Wen-Shan Hsu
Improvements in communications technology enable consumers to receive information through diverse channels. In the case of avian influenza, information repeated by the mass media socially amplifies the consumer awareness of risks. Facing indeterminate ri...
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Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con...
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Dede SULEMAN,Ida ZUNIARTI,. SABIL
Pág. 133 - 146
This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 ...
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Adem Tüzemen, Özgür Kuru
Pág. 200 - 216
The aim of this research is to measure the effects of the packages that are presented as a result of the green packaging applications in food products and to the consumers, taking into consideration the environmental, health, quality, reusability and rec...
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