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Ahmad Zamil,Ibrahim A. Abu-AlSondos,Anas A. Salameh
Pág. pp. 56 - 65
Progress in wireless technology has raised the number of people using mobile devices and stimulated the accelerated evolution of online shopping carried with these devices. However, today many corporations are making significant investments to take...
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Juniter Kwamboka, Duke D. Obonyo
Pág. 30 - 46
An important objective of business research is to understand how organizational practices can influence consumer attitude and behaviors in order to help achieve organizational goals via consumer purchase intention. It was proposed and found in this study...
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Budi Harsanto,Dika Jatnika
Pág. 203 - 212
The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavio...
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Guven Ordun
Pág. 133 - 149
In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attit...
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Jana Chovancova,Emília Huttmanová
Pág. 45 - 52
Bio-product market is very challenging and developing rapidly. Consumers have raised great interest in healthy and tasty diet with high nutritional compounds, confidence in food safety, environmental and animal welfare concern and also sustainability. Th...
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Elze Rudiene,Mangirdas Morkunas
Pág. 347 - 355
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Vinodrai Balubhai Patel
Pág. 9 - 16
Abstract- Available literature review suggested that perception and consciousness of consumers has been related to all the aspect of environmentally friendly consumption and existing construct for measurement usually misperceived social and ecological is...
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Alina Irina Szuz
Pág. 112 - 119
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Kipchillat Nancy,Hillary Busolo,Ronald Chepkilot
Pág. 169 - 178
The of the aim of this study was to compare the influence of advertising through online and offline media channels on consumers? attitude as used by selected commercial banks in Nairobi County, Kenya. A cross-sectional study using a stratified samp...
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Ciprian DEVDEREA,Florenta TOADER
Pág. 471 - 487
The aim of this paper is to study consumer behavior towards apparel e-commerce in the context of the Romanian market. Besides the local context, the study is concerned with the factors that may influence consumer behavior, and the attitude of Romanian co...
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Isabel Sousa, Anabela Raymundo and María Dolores Torres
Tendencies in food and feed industries deal with a permanent need to develop innovative products, tailored to consumer demands and, in the near future, to scarcity of food resources. Sustainable food production and food products as health and wellness pr...
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Muhammad Khoiruman,Ambar Warniati
Pág. p.69 - 81
This study aims to analyze the effectiveness of Videotron media ads served in Surakarta using the Consumer Decision Model (CDM) Analysis. Viewed ad serving costs in videtron large enough it is necessary to study the effectiveness of the ads served on vid...
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Dede SULEMAN,Ida ZUNIARTI,. SABIL
Pág. 133 - 146
This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 ...
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Muhammad Fadel Diva,Atik Aprianingsih
Pág. 301 - 311
Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influ...
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Elena Faccio and Lucrezia Guiotto Nai Fovino
The food industry is constantly challenged to find new ideas to satisfy the increasingly specific consumer demand. However, innovative food products do not always become part of consumption habits or create a market. One of the major sources of resistanc...
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Muhammad Mufti Mubarok
Pág. 105 - 116
In the context of regional economic development, the development of the local economy according to its potential is a very important factor. The owners of the batik industry face problems in marketing. In an effort to influence consumer decisions to buy,...
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Jawaid Ahmed Qureshi,Sana Baqai,Muhammad Asif Qureshi
Pág. 220 - 228
In the digital economy of Pakistan, banks and financial institutions are continuously engaged in efforts to launch new variants of plastic money. At present, the debit and credit cards are widely accepted, among other forms of plastic money, as convenien...
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Guillermo Calahorra-Candao and María José Martín-de Hoyos
This study develops a theoretical framework integrating the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to predict and understand the acceptance of voice shopping intentions, particularly through AI-driven voice assistants....
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Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ...
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Panayotis Pliatsikas and Anastasios A. Economides
New technologies? advances offer innovative automations to people?s daily lives. More and more devices are continuously connected to the internet allowing people to control them remotely. The smart home is such a technological development. However, it is...
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