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Aji Setioko
Salah satu masalah pendidikan tingkat sekolah dasar di Indonesia adalah kurangnya pe-layanan terhadap pelanggan. Penelitian ini bertujuan mengetahui dan mengkaji upaya MI Luqman Al Hakim dalam meningkatkan mutu pelayanan terhadap pelanggan. Penelitian in...
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Ari Paloviita
This article is based on a qualitative focus group study regarding consumer perceptions about the sustainability of locally produced food supply chains. Sustainability perceptions were analyzed through thematic content analysis, where the most important ...
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Muhammad Hassan,Arslan Rafi,Syed Sibtain Kazmi
Pág. 232 - 238
The purpose of this study is to extensively identify the impact of variables that tend to make the customers into advocates. Today companies have to focus on customers more frequently and consistently than they focus on advertisements and promotions beca...
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Catherine Mpolokeng Sephapo
Pág. 310 - 319
Understanding the consumer?s behaviour is not an easy task; consumers are different and react differently to stimuli. Other factors may influence the consumers? final decision to purchase a product offering however, literature does not reveal extensive s...
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Yolande Hefer, Michael. C. Cant
Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as f...
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Jeb S. Fields, James S. Owen, Jr., Alexa Lamm, James Altland, Brian Jackson, Lorence Oki, Jayesh B. Samtani, Youbin Zheng and Kristopher S. Criscione
Many specialty crop growers are transitioning high-value crops from in-ground production to soilless culture due to the diminishing availability of fumigants, increasing pest pressure, extreme weather, and the need for flexible production practices. The ...
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Viorica JELEV
Pág. 51 - 63
As competition grows, brand manager imagination needs to work, and sales growth solutions need to focus on customer focus attention. It is a difficult task if all brands offer discounts in the malls they are in, and the announcement of differentiation is...
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Predrag Jovanovic, Tamara Vlastelica, Slavica Cicvaric Kostic
Pág. 35 - 45
Companies use various appeals in their advertising practice to impact consumers? attitudes and purchase intention by an advertisement. Advertising appeals can be divided into rational or emotional, depending on whether companies want to influence the rat...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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Mauricio Muñoz Osores,Juan Orrego Morales
Pág. 13 - 32
Experiential marketing makes us live gratifying and non-gratifying situations thanks to a focus on brand and customer that allows to generate links with the consumer through positive and negative emotions. The degree of personalization that a brand manag...
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Mary Ann McColl, William Adair, Sue Davey, Nick Kates
Pág. 71 - 93
The debate persists in disability studies about the best ways to learn more about the experience and consequences of disability. Various research approaches have held sway over the years, but a favoured approach at present appears to be emancipator...
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Mary Ann McColl, William Adair, Sue Davey, Nick Kates
Pág. 71 - 93
The debate persists in disability studies about the best ways to learn more about the experience and consequences of disability. Various research approaches have held sway over the years, but a favoured approach at present appears to be emancipatory res...
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Philip J. Trocchia, Thomas L. Ainscough
Radio Frequency Identification (RFID) technology has great potential to lower costs and improve customer service in the retail environment. Anecdotal evidence indicates that consumers may resist the adoption of this technology due to its privacy implicat...
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Tracy Morgan, Gayle C. Avery
The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results...
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Steven M. Burgess,Roger D. Blackwell
AbstractPersonal values have become an important concept in consumer research. The authors test the value importance-brand preference link, compare brand preference value correlates with the universal content and structure recently proposed by Schwartz, ...
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Dumindu Soorige, Gayani Karunasena, Udayangani Kulatunga, Muhammad Nateque Mahmood and Lalith De Silva
The building sector is identified as the leading global energy consumer. Adopting energy-efficient technology innovations has been recognised as the most promising approach to reducing energy consumption in buildings. However, such technology adoption is...
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Sitalakshmi Venkatraman
In this Internet age, recommender systems (RS) have become popular, offering new opportunities and challenges to the business world. With a continuous increase in global competition, e-businesses, information portals, social networks and more, websites a...
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Shane Fudge and Michael Peters
This paper explores the politics around the role of agency in the UK climate change debate. Government interventions on the demand side of consumption have increasingly involved attempts to obtain greater traction with the values, attitudes and beliefs o...
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Cristina Gabriela Cosmulese
The current crisis demonstrates the critical role that energy plays in our lives. The vulnerability of some of us in relation to an essential daily service illustrates that public policies need to be strengthened to deliver a resilient and fair market in...
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Muhammad Fadel Diva,Atik Aprianingsih
Pág. 301 - 311
Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influ...
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