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Manuel Escobar Farfán,Camila Mateluna Sanchez
Pág. 29 - 42
Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American c...
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Manuel Escobar Farfán,Camila Mateluna Sanchez
Pág. 29 - 42
Brand personality has been studied and completed over the past two decades. Currently, studies comprise characterization and differentiations among brands. Jennifer Aaker (1997) proposed a generizable and reliable scale model applicable to the American c...
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Aiden Dufault, Kristi Baerg MacDonald and Julie Aitken Schermer
An important factor in vocational choice is whether to pursue a career in the public sector or the private sector. The perception of each sector impacts career choice, attracting individuals with certain traits. This perception-based attraction is import...
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Bimo Wikantiyoso,Benedicta Prihatin Dwi Riyanti,Angela Oktavia Suryani
Pág. 1 - 13
VUCA is about a hyper-competitive and unpredictable environment. It stands for volatility, uncertainty, complexity, and ambiguity. Personal attributes are necessary to navigate the VUCA environment. Studies in entrepreneurship show that narratives help p...
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Andry Alamsyah, Nidya Dudija and Sri Widiyanesti
Human online activities leave digital traces that provide a perfect opportunity to understand their behavior better. Social media is an excellent place to spark conversations or state opinions. Thus, it generates large-scale textual data. In this paper, ...
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Melodi Botha,Hajo Morallane
AbstractBackground: The person?entrepreneurship fit has been confirmed for new ventures, but has not been determined for established entrepreneurs. Personality traits and entrepreneurial cognitions are seen as important factors that lead to long-term per...
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Manuel Escobar Farfán,Rodrigo Gallardo,Javiera Flores Salas
Pág. 67 - 80
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand?s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consume...
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Manuel Escobar Farfán,Rodrigo Gallardo,Javiera Flores Salas
Pág. 67 - 80
Chilean pension fund industry is largely questioned by public; therefore it becomes essential to work on a strategy to enhance brand?s credibility and positioning. This study objective is to analyze and build a brand personality scale to identify consume...
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Olga Leticia Gil Gaytan,Antonio Nuñez Partido
Pág. 23 - 34
The objective of this research is to identify the personality traits associated with success in exporting by Mexican entrepreneurs in the Guadalajara metropolitan area. The main justification for carrying out this study is Mexico?s need to reduce its cur...
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Metin SAYGILI, Erkan BIL
Pág. 239 - 260
Today?s market conditions made it hard for the enterprises to find new customers or to retain the existing customers due to the fact that the differences between products and services diminished. In relation to determination by the enterprises the custom...
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Erkan BIL, Metin SAYGILI
Pág. 103 - 124
The purpose of this study is to examine the relationship between type A personality structure and entrepreneurship characteristics. For that purpose, a research was conducted on students who are being educated in a public university in Turkey and the wil...
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Ariesa Prihartanti, S. Martono, Wahyono wahyono
Pág. 134 - 141
Lulusan SMK memiliki masalah di Kabupaten Demak. Masalah tersebut adalah meningkatnya pengangguran pada lulusan SMK. Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan, keterampilan, lingkungan keluarga baik secara langsung maupun tidak langs...
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Patrick C. Kyllonen and Harrison Kell
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Mohammad Amin Kuhail, Justin Thomas, Salwa Alramlawi, Syed Jawad Hussain Shah and Erik Thornquist
Chatbots with personality have been shown to affect engagement and user subjective satisfaction. Yet, the design of most chatbots focuses on functionality and accuracy rather than an interpersonal communication style. Existing studies on personality-imbu...
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Svetlana Radovic, Jelena Sladojevic Matic, Goran Opacic
Pág. 33 - 42
Research Question: This paper investigates a relationship between the composition of personality traits of team members and teamwork performance as well as team behavioural competences. Motivation: Our primary motivation was to link and integrate organiz...
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Wenzhong Yang, Tingting Yuan and Liejun Wang
Integrated learning can be used to combine weak classifiers in order to improve the effect of emotional classification. Existing methods of emotional classification on micro-blogs seldom consider utilizing integrated learning. Personality can significant...
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Cornelia Sindermann, René Riedl and Christian Montag
Prior research found that user personality significantly affects technology acceptance perceptions and decisions. Yet, evidence on the moderating influence of user gender on the relationship between personality and technology acceptance is barely existen...
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B. Gaertner,L. Lambson,M. Mbuyu,E. Botha
AbstractResearchers have long pondered the personality type-performance relationship. However, in the sales industry and especially in telemarketing, findings have been contradictory with regards to which personality trait best contributes to performance...
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Amir Tengku Ramly,(Universitas Ibn KhaldunIndonesia)Renea Shinta Aminda,(Universitas Ibn KhaldunIndonesia)
Pág. 120 - 132
Characteristics of Human personality that have existed since birth can be used as a basis for personal development and professionalism at work. Industrial Era 4.0 demands change in all fields, including the world of teaching. This study uses the literatu...
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