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Mourad Oubrich,Abdelati Hakmaoui,Robert Bierwolf,Mouna Haddani
This paper aims to assess the maturity level of competitive intelligence (CI) in Moroccan companies, so as to improve theirs practices, and to justify their investment in competitive intelligence. To do so, we have identified the maturity model based on ...
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Amine Aziza,Mourad Oubrich,Klaus Solberg Søilen
Today?s mobile phone sector is marked by intensified competition and strong market penetration. In this environment, the carriers offer their customers a wide variety of services that are quite similar from one operator to another. These customers are al...
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Mourad Oubrich
The 21st century is characterized by many transformations which have had an impact on the growth of companies, such as aggressive competition, layoff plans, terrorist attacks and rising oil prices. It is of importance for a company to develop...
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