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Ioana Olariu
This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Pr...
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Bahtiar Mohamad,Hassan Abu Bakar,Ahmed Rageh Ismail,Haslina Halim,Rosmiza Bidin
Pág. 175 - 180
Corporate Identity Management (CIM) in universities has been acknowledged in marketing literature as an important area of research. Research within the current spectrum of CIM indicates some ambiguities surrounding corporate identity in higher education....
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G. Bick,R. Abratt,A. Bergman
AbstractThis article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies. The concepts of identity, corporate reputation, corporate branding, and t...
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G. Bick,R. Abratt,A. Bergman
AbstractThis article reports on a qualitative study of how the corporate identity management process is perceived and managed by senior executives in large South African companies. The concepts of identity, corporate reputation, corporate branding, and t...
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A. Bieliková,T. Klie?tik
Pág. 216 - 217
The article deals with corporate identity and its parts in a transport organization. The corporate identity is a strategically arranged idea based on the firm philosophy, firm vision and long-term business target. It must be confirmed by the firm?s behav...
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Enock M. Ampaw,Junwu Chai,Joseph Frempong
AbstractBackground: The mobile insurance industry plays a crucial role in the insurance ecosystem of developing countries, yet the overarching factors that impinge on and shape clients? behavioural intentions towards service providers have not been given...
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Matteo Landoni
This paper presents a proximal study of energy transition in a large state-owned enterprise. Organizational change is the prerequisite for energy transition in a company that has historically understood its own identity in the remunerative oil gas indust...
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Víctor Amor-Esteban, Mª-Purificación Galindo-Villardón and Fátima David
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Thana Sirijansawang,Prapatpong Upala
Pág. 493 - 505
The objective of this research is to investigate and understand the difference in physical factors that contribute to cooperate identity which can influence the perception of building users inside five automotive business offices in Bangkok in order to c...
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Tracy Morgan, Gayle C. Avery
The aim of this study was to identify the extent to which Corporate Social Responsibility (CSR) has penetrated practices in the Australian consumer goods industry. Results from a questionnaire survey reveal wide variation in understanding of CSR. Results...
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Cedrix Ngandop Djeutcheu
Pág. 202 - 218
This paper investigates the effects of ownership structure on Islamic Banks (IBs)? performance in many regions (Middle East and North Africa, Europe, and others Asian countries), using agency theory as an analytical framework. The study period covers ten...
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Samara Bilal Hassan, Muhammad Zia-ur-Rehman, Arif M. Khokhar
Pág. 8 - 14
Present study explores employment brand in the contextof a multinational acquisition, particularly the implications foremployees who are currently working. Using a sample of threehundred from acquired telecom organizationâ??s employees. Studyexamines ide...
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Dustin Quirk, Devi Jankowicz
This is a study of sensemaking of how Canadian new home builders construe their decision to participate in a voluntary environmental program (Built Green Canada). The Repertory Grid Technique was the data collection method. Findings from 32 interviews re...
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Alet Verster,Daniël J. Petzer,Nicole Cunningham
AbstractBackground: Existing research in the B2B field focuses on relationship marketing and not the importance of building brand equity. By focusing efforts on building brand equity B2B service firms have the opportunity to develop a long-term comp...
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Radif R. Zamaletdinov,Igor A. Kuznetsov,Natalia S. Sakharova,Valentina G. Gladkikh,Natalia E. Erofeeva
Pág. 364 - 369
The urgency of the problem of the study is conditioned by the prevailing trends of the labor market?s development, modifying the structure of the professional personality?s ideals from the ultimate goal of striving for the standard of professional cultur...
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Enrica PAVIONE,Roberta PEZZETTI,Matteo DALL'AVA
Pág. 241 - 261
In the last years, many drivers should motivate luxury companies to engage in more sustainable practices. On the one hand, consumers seek new forms of luxury that shows respect for natural resources and human beings, yet standing by traditional factors s...
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