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Laura Catalina Timiras
This paper is based on some results of a direct research conducted among youth 18-30, students of the Faculty of Economic Sciences of the Vasile Alecsandri University of Bacau. The research was conducted in the month of April 2016 on a sample of 100 stud...
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S. Y. Tzeng,W. M. Wong
AbstractThis study explores consumers? decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands ret...
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Bogdan Nichifor,Luminita Zait
The garment manufacturing sector (and, implicitly, knitwear) was one of the most important areas of the Romanian economy during the communist era, satisfying a large part of the existing demand, both in the domestic market and at the external ones. By ma...
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Almas Kuralbayev,Borash Myrzaliev,Burhan Sevim
Pág. 219 - 226
Nowadays the international market of tourist service is a great mechanism with many billion-dollar and fierce competition, so the priority is the definition of the tourist product, which is unique to Kazakhstan and features will be in demand. For the Rep...
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DANG LONGXI , Sulaiman Sajilan, Sheikh Muhd Hizam
With the weakness of the world economy, China?s economic growth slow down also, while domestic colleges continue to improve the rate of enrollment, the number of graduates keeps climbing, the employment situation of college graduates is becoming increasi...
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Zeynep Bayazit,Elif Guneren Genc
Pág. 41 - 47
In today?s interconnected global economy, advertising plays a crucial role. Advertising, as the most effective marketing communication tool, generates informative value, consumer demand, company visibility, awareness to public, clear market positioning a...
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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Sanjay Mathrani and Sara Diaa Eldin Ibrahim
Cultural inclusion generates a positive impact by socially increasing pride for individuals or economically increasing a country?s global capital. Currently, in New Zealand (NZ), not many strategies exist that ensure inclusion of culture in new products ...
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Muhammad Sarmad,Naeem Ahmad,Muhammad Khan,Muhammad Irfan,Hajira Atta
Pág. 53 - 62
Social media has turned out to be a significant tool which reinforces both, consumer and firm to interact with each other and also modernizing the firm?s way of relationship with consumer. Based on the commitment-trust theory of relationship marketing th...
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P. J. Du Plessis,Truida Prekel
AbstractCommunicating effectively with consumers is a major problem facing marketers world-wide. In South Africa a substantial proportion of adult consumers are illiterate. Considerable potential could be unlocked if marketers were to differentiate or ex...
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