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Beatriz Monteiro, Vasco Santos, Isabel Reis, Marta Correia Sampaio, Bruno Sousa, Filipa Martinho, Maria José Sousa and Manuel Au-Yong-Oliveira
Most business enterprises are small and medium-sized enterprises (SMEs), and many of them are without a human resource and recruitment department. Thus, one of the challenges that organizations currently face is to find a strategy to retain and attract t...
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Yichen Peng, Jing Zhou and Xiaoling Wu
This paper studies the impact on project duration of different forms of over-confidence among general contractors executing such projects, in the context of retail apparel franchises. It goes on to consider the design of relevant incentives and, in parti...
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C-S. Lai,K-T. Hsu
AbstractThe purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry. Our results indicate that the impact ofcorpor...
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Cornelia ZEINEDDINE,Luminita NICOLESCU
Pág. 167 - 185
Simon Anholt, who fathered the concept of nation branding, values the nation brand as the most important resource of a state as it contributes to obtaining a competitive advantage and a consolidated position in the international marketplace. This paper p...
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Felicia Naatu
Pág. 551 - 558
Branding is a crucial component in marketing that determines the success of an organisation. However, developing a successful brand to gain competitive advantage is essentially a marketing problem in the Ghanaian jewelry industry. Globalization and compe...
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Abdelmounaim Lahrech,Sami Zaki Alabdulwahab,Safaâ Bouayach
Pág. 248 - 255
This study examines the existence of a correlation between the Brand Image of a country and its FDI Inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel m...
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Fajar Ramadhan,Ajat Sudrajat
Pág. 56 - 62
Seeing the steps of city branding that has been done, in general, seems more severe to the development of tourism destinations, especially attract tourists. In fact, city branding should also be able to bring investment and increase trade in the city. Mo...
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Víctor José Cerro Rodríguez, Arta Antonovica, Dolores Lucía Sutil Martín, María García de Blanes Sebastián
Pág. 197 - 229
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Víctor José Cerro Rodríguez, Arta Antonovica, Dolores Lucía Sutil Martín, María García de Blanes Sebastián
Pág. 197 - 229
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Jorge Vieira, Carla Gomes da Costa and Vasco Santos
Generation Z is arriving on the labour scene. In the near future, this generation will dominate organisations? recruitment and selection processes. Theories regarding the attraction and retention of talent were initially developed based on the characteri...
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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Vasco Santos, Patrícia Simão, Isabel Reis, Marta Correia Sampaio, Filipa Martinho and Bruno Sousa
Tourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explor...
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Xi Chen, Zhe Li
Pág. 01 - 15
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Philip Cooke, Sergio Nunes, Stefania Oliva and Luciana Lazzeretti
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Jacqueline D. Ifield and Chia-Han Yang
The structure of multilateral financial partnerships has many relationship challenges, which need to be solved to positively impact sustainable human development. There is a lack of understanding in the development relationship between the so-called deve...
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Hora?iu Oliviu Buzgau,Smaranda Adina Cosma
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Hora?iu Oliviu Buzgau,Smaranda Adina Cosma
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Andreia-Irina Suciu,Brîndusa-Mariana Amalancei,Mihaela Culea
The development of digital technologies, new media, multimodal forms of expression and transmission of information that now characterize the multimodal age we are living in has inevitably affected the activity of the book industry with all the components...
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Andreia-Irina Suciu,Brîndusa-Mariana Amalancei,Mihaela Culea
The development of digital technologies, new media, multimodal forms of expression and transmission of information that now characterize the multimodal age we are living in has inevitably affected the activity of the book industry with all the components...
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