|
|
|
|
|
Indah Merakati, Rusdarti Rusdarti, Wahyono Wahyono
Pág. 114 - 123
Kinerja Pemasaran adalah merupakan ukuran prestasi yang diperoleh dari aktifitas proses pemasaran secara menyeluruh dari sebuah perusahaan atau organisasi. Selain itu, kinerja pemasaran juga dapat dipandang sebagai sebuah konsep yang digunakan untuk meng...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mada Adi Wibowo,Achmad Danang Setiawan
Pág. p.197 - 207
Penelitian ini memiliki tujuan untuk menguji Peran Keunggulan Bersaing Sebagai Mediasi Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Pemasaran Wirausaha UMKM Desa Doplang Kecamatan Bawen Kabupaten Semarang. Populasi didalam penelitian ini ialah Pelak...
ver más
|
|
|
|
|
|
|
|
|
|
|
M. Trihudiyatmanto
Pág. 22 - 32
Indonesia memasuki ke era industri 4.0 dengan mempersiapkan sebanyak- banyaknya meningkatkan kompetensi SDM yang berkualitas. Peningkatan SDM tersebut diharapkan bisa menjadi motor penggerak teknologi pembentukan pabrik cerdas menjadi lebih cepat. Selain...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kholipah Al Mugni, Deni Muhammad Danial, Nor Norisanti
Pág. 1650 - 1654
This study aims to determine the description of innovation and collaboration as well as competitive advantage in the Food Industry UMKM in Sukabumi City. In addition, this study also aims to determine the effect of innovation and collaboration on competi...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mochamad Anton Wiguna Saputra, R. Deni Muhammad Danial, Dicky Jhoansyah
Pág. 786 - 792
The purpose of this study was to determine whether there are differences in differentiation strategies, service quality, and competitive advantages of Pos Indonesia and JNE in Sukabumi Regency. The method used in this research is quantitative with a comp...
ver más
|
|
|
|
|
|
|
|
|
|
|
Deya Mentari Octavia Anugerah, R Deni Muhammad Danial, Dicky Jhoansyah
Pág. 1499 - 1506
Competitive advantage becomes an important thing for companies, companies must be able to analyze what are the company's advantages in order to compete with competitors. The purpose of this study is to determine the effect of marketing and social media p...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mochamad Anton Wiguna Saputra, R. Deni Muhammad Danial, Dicky Jhoansyah
Pág. 786 - 792
The purpose of this study was to determine whether there are differences in differentiation strategies, service quality, and competitive advantages of Pos Indonesia and JNE in Sukabumi Regency. The method used in this research is quantitative with a comp...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
ver más
|
|
|
|
|
|
|
|
|
|
|
Deya Mentari Octavia Anugerah, R Deni Muhammad Danial, Dicky Jhoansyah
Pág. 1499 - 1506
Competitive advantage becomes an important thing for companies, companies must be able to analyze what are the company's advantages in order to compete with competitors. The purpose of this study is to determine the effect of marketing and social media p...
ver más
|
|
|
|
|
|
|
|
|
|
|
Kholipah Al Mugni, Deni Muhammad Danial, Nor Norisanti
Pág. 1650 - 1654
This study aims to determine the description of innovation and collaboration as well as competitive advantage in the Food Industry UMKM in Sukabumi City. In addition, this study also aims to determine the effect of innovation and collaboration on competi...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fitriani Fitriani, R Muhammad Danial, Kokom Komariah
Pág. 1436 - 1443
The research was aimed at determining the amount of the influence of market orientation and competitive advantage toward sustainability caused by a decline in sales of beverage Small-Middle Enterprises (SMEs) in Sukabumi City. The objects of the research...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fitriani Fitriani, R Muhammad Danial, Kokom Komariah
Pág. 1436 - 1443
The research was aimed at determining the amount of the influence of market orientation and competitive advantage toward sustainability caused by a decline in sales of beverage Small-Middle Enterprises (SMEs) in Sukabumi City. The objects of the research...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mada Adi Wibowo,Yanuar Surya Putra
Pág. p.27 - 36
The purpose of this research is to examine the effect of entrepreneurial competencies advantage and its implications for entrepreneurial performance. In this study competitive advantage is also positioned as an interve...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nurul Badriyah,Edi Wibowo,Sumaryanto Sumaryanto
Pág. p.227 - 240
Pelaku usaha rumah makan harus mempunyai keunggulan bersaing dalam upaya meningkatkan loyalitaspelanggan agar dapat meningkatkan dan mempertahankan kelangsungan hidup rumah makan. Tujuan penelitian iniadalah menganalisis perngaruh kualitas produk terhada...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nia Anggraini
Pág. 33 - 39
Penelitian ini dilakukan di Kota Pekanbaru dengan tujuan untuk mengetahui kebijakan yang harus dilakukan perusahaan dalam meningkatkan pemasaran sepeda motor merek Honda tipe matic khususnya beat pada PT. HOHO Pekanbaru. Dan hasil penelitian ini di...
ver más
|
|
|
|
|
|
|
|
|
|
|
Aris Tri Haryanto, Septiana Novita Dewi
Pág. 206 - 213
Para pemasar telah mengenal empat komponen dasar atau unsur-unsur yang biasa disebut dengan 4p (product, price, promotion, dan place) yang digunakan untuk menciptakan strategi pemasaran dalam mencapai keunggulan bersaing. Tujuan penelitian ini adalah men...
ver más
|
|
|
|
|
|