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See Kwong Goh,Nan Jiang,Muhamad Faiz Abdul Hak,Pei Leng Tee
Pág. 993 - 1004
The purpose of this research is to examine impact of consumer inertia and product attribute on consumer intention of repeat purchase. This paper also aims to assess the medication effect of satisfaction on relation between product attribute and repeat pu...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Estefania Estefania, Wisnu Yuwono
Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve...
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Maria Tsourela and Dafni-Maria Nerantzaki
A common managerial and theoretical concern is to know how individuals perceive Internet of Things (IoT) products and applications and how to accelerate adoption of them. The purpose of the current study is to answer, ?What are the factors that define be...
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I Made Sindhu Yoga,Ni Putu Silka Triami
Pág. in press
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerc...
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Knowledge can influence the whole decision-making process of consumers. While green product knowledge is often conceptualized as a direct antecedent of green purchase intention, empirical findings in support of this relationship are inconsistent. Based o...
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Afrida Putritama 10.21831/economia.v15i2.26403
Pág. 243 - 258
Abstract: This research aimed to determine both positive and negative factors influencing the continuance usage intention of mobile payment FinTech in Indonesia. This research used an exploratory sequential mixed methods research design with a questionna...
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Juniter Kwamboka, Duke D. Obonyo
Pág. 30 - 46
An important objective of business research is to understand how organizational practices can influence consumer attitude and behaviors in order to help achieve organizational goals via consumer purchase intention. It was proposed and found in this study...
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Budi Harsanto,Dika Jatnika
Pág. 203 - 212
The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavio...
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Yosephine Angelina Yulia,Wisnu Untoro 10.21831/economia.v12i1.9828
Pág. 83 - 96
Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, a...
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Xi Chen, Zihua Liu
Pág. 88 - 110
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Aditya Indra Wicaksono, Asmai Ishak
Pág. 12 - 23
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Mrihrahayu Rumaningsih, Abdullah Zailani, Suyamto, Kurniawati Darmaningrum
Pág. 404 - 415
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Daru Asih, Ridho Bramulya Ikhsan, Nurul Komara Fajrin, Fadhila Dhia Malihah
Pág. 27 - 32
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Daru Asih, Ridho Bramulya Ikhsan, Nurul Komara Fajrin, Fadhila Dhia Malihah
Pág. 27 - 32
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Iliana E. Aguilar-Rodríguez, Leopoldo G. Arias-Bolzmann
Pág. 20 - 38
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Iliana E. Aguilar-Rodríguez, Leopoldo G. Arias-Bolzmann
Pág. 20 - 38
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Zui Chih Lee,Mengsteab Tesfayohannes,Min Jon Kuo
Pág. 36 - 54
In this demanding and diversified social commerce market met by consumers? quickly changing expectations, service quality for mobile-retailing is imperative. Consumer-Company Identification (CCI) is becoming an important tool for building a company?s bra...
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Adetayo, Hezekiah Olufemi, Kareem, Alidu Olatunji
Pág. Page:1 - 11Abstract
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Sakir Erdem, Beril Durmus, Osman Özdemir
Pág. 25 - 33
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