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Dianne H.B. Welsh, Amy E. Davis, David E. Desplaces, Cecilia McHugh Falbe
Pág. 47 - 66
The decision to buy a franchise, start a new independent business, or buy an existing business is a critical decision faced by entrepreneurs. This study uses the Resource-Based View (RBV) of organizations to compare franchisees in the startup phase to bo...
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