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Yakup DURMAZ, Filiz CAYIRAGASI, Zafer KILIC
Pág. 1762 - 1766
Trademark, in todays conditions where competitive environment is getting harder and harder, is not only a name; but also, as products ID, a tool for business which is constituted in the mind of customer and guides the customer in the process of buying. T...
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Suresh Singh
On February 12 of 2013, Under Armour launched I WILL, its biggest ever global advertising campaign. Only nine days later, the company filed a lawsuit accusing Nike of illegally using variations of the I WILL trademark. This case study analyzes Nikes move...
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Ebru ONURLUBAS, Hüseyin ÇAKIRLAR
Pág. 93 - 112
In conjuction with development of production techniques and growth of world economy; number of goods and services inrease ,business get difficult to find place in market . Business aim to have one step lead over its opponents thanks to right branding str...
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Seol-Hyun Noh
With advances in science and technology and changes in industry, research on promising future technologies has emerged as important. Furthermore, with the advent of a ubiquitous and smart environment, governments and enterprises are required to predict f...
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