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Sulistyowati Sulistyowati,Alvy Zainuna
Pág. 113 - 126
Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior ...
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Johannes Johannes, Ade Octavia, Yemmi Suwarti
Pág. 18 - 25
This study aims to analyze the influence of hedonic lifestyle, hedonic motivation and product quality simultaneously and partially to the interest of buy back Tupperware product in Jambi City. The population is Tupperware consumers in PT. Nazila Jambi Nu...
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Ari Fatihatul Hidayah, Agus Wahyudin, Muhsin Muhsin
Pág. 112 - 119
Impulsive buying is a psychoemonic phenomenon that happened to many people's lives in urban areas, especially to teenagers. This is because teens are easily influenced by advertising, lacks frugal thinking, less realistic and impulsive. This study aims t...
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