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Augusty Tae Ferdinand,Kardison Lumban Batu
Pág. 487 - 502
This study is a basic research for fulfilling research gap in New Product Development studies.Even though a new productdevelopment program is a high cost program, the level of success inentering the market is stilllow. This issue rises a question what sh...
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Alexandre Costa Henriques, Thiago Barros Murari, Jennifer Callans, Alexandre Maguino Pinheiro Silva, Antonio Lopes Apolinario, Jr. and Ingrid Winkler
This study proposes a model to evaluate the performance of virtual reality-based stimuli for immersive car clinics. The model considered Attribute Importance, Stimuli Efficacy and Stimuli Cost factors and the method was divided into three stages: we defi...
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Astrid Puspaningrum
Pág. 19 - 27
This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in f...
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Mansur Chadi Mursid,Suliyanto Suliyanto,Rahab Rahab
Pág. 127 - 133
The purpose of this paper is to analyze value of innovation as the role mediating in the relationship between NPD Innovation and NPD Performance. We proposed value of innovation basis on shariah as mediating role in this study developed from diffusion of...
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Cevdet Kizil,Valorie Eddy,Laura Clary,Katrina Crowell
Pág. 97 - 126
This paper discusses the entry of Hershey?s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, marke...
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Bahtiar, Muhammad Arsyad, Darmawan Salman, Muhammad Azrai, Andi Tenrirawe, Muhammad Yasin, Abdul Gaffar, Amelia Sebayang and Peter Juma Ochieng
Farmers? satisfaction with new superior varieties (NSVs) is a critical strategy for boosting their adoption. Out of 48 national NSV hybrids produced, only three, including Nasa-29, JH-37, and Bima-10, have been widely distributed at the farmer level. How...
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I.V. Volkov,D.V. Baldov
Pág. 35 - 43
The production of products of any category in conditions of natural competition is due to a competent choice of pricing policy. The launch of a new product on the market should be accompanied by a study of its competitiveness. Otherwise, an incorrect mar...
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Umar Garba Adamu, Siti Rahayu Hussin, Noor Azlin Ismail
Lack of innovative marketing strategy is one of the most common issues faced by small and medium-sized companies. Marketing strategy, tools, and tactics have been identified to be among the vulnerabilities of small and medium-sized businesses around the ...
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Hasnizam Shaari,Intan Shafinaz Ahmad
Pág. 209 - 215
Brand commitment studies had gained considerable attention in today?s marketing practices. Sustaining the brand competitive advantages become challenging especially in the context of digital marketing. Development of Web 2.0 that enable...
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Mina Bogosavljevic Jovanovic, Zoran Radojicic
Pág. 27 - 36
Initiating the process of new product development based on consumer needs and by satisfying their expectations, as required by the concept of marketing, emphasizes indubitable significance and contribution of consumer behaviour in marketing. However, ins...
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Roman Votteler, Johan Hough, Chanel Venter
Scientists agree that rising electricity usage of the rapidly growing human race to improve its standard of living is negatively affecting the environment. To create a sustainable environment for future generations, renewable and environmentally friendly...
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Carsten Sommer, Franz Lambrecht
Pág. 40 - 48
About 85% of the daily trips start or end at the own home (MID 2008). The decision to go by foot, bicycle, public transport or car is reached at the residence and depends on the residential environment and housing situation. There are thoughts about alte...
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