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Muhammad Rashid Rafiq,Rai Imtiaz Hussain,Shahbaz Hussain
Pág. 117 - 126
The present research intends to investigate the effect of logo shapes redesign on brand loyalty and repurchase intention. The analysis also explores the mediating role of brand attitude between logo shapes redesign, brand loyalty, and...
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Ricko Achmadi Putra,Hartoyo Hartoyo,Megawati Simanjuntak
Pág. 1116 - 1129
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Guven Ordun
Pág. 133 - 149
In psychology attitude is defined as favorable or unfavorable evaluations towards a person, group, object or event. Attitudes are formed by past and present experiences and are expected to change as a function of experience. Three components of the attit...
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Lesedi Machi, Phindulo Nemavhidi, Tinashe Chuchu, Brighton Nyagadza , Marike Venter de Villiers
Pág. 176 - 187
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Jacinta Ana Neves , Ephrem Habtemichael Redda, Natasha de Klerk
Pág. 24 - 34
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Jacinta Ana Neves , Ephrem Habtemichael Redda, Natasha de Klerk
Pág. 24 - 34
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Reha SAYDAN, Prof. Dr., Bulut DÜLEK, Assis. Prof. Dr.
Pág. 470 - 494
Due to the more effective use of social media tools and the further advancement of the internet, marketing efforts of brands have nowadays become more personal, fun, attractive and social. This study analyzes the impact of social media advertisement awar...
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Aoshuang Li, Xiaodong Yang and Feng Guo
With the large-scale growth of mobile terminal users, exploring their continuance use behavior attracts wide attention. However, there is insufficient research on user psychological states in different hierarchy models towards continuance use of a mobile...
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Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
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Fatih Pinarbasi, Ceyda Aysuna Türkyilmaz
Pág. 13 - 25
Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can b...
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Maretha Ika Prajawati
Pág. 73 - 80
This study emphasizes that one concrete step in effort to develop sharia tourism is to pay attention to actual factors affecting the purpose of traveling in sharia tourism destinations in Malang. The study results showed that between motivation, cognitiv...
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Ridwan Darussalam
Pág. 106 - 124
Purpose ? This study was conduct to examine the effect of attributes coffee shop to customer satisfaction in Indonesian coffee shop industry. Furthermore, this study is also examined customer loyalty as consequences of custo...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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Derya ÖZTÜRK, Güngör KARAKAS
Pág. 69 - 78
People's clothing preferences are changing with the rapid development of technology. Success of firms requires knowledge of the target audience in global market. It is necessary to determine the factors that affect consumer attitude and behaviour. The pu...
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Jazilul Fawaid, Yetti Supriyati, R. Madhakomala, Zahera Mega Utama
Pág. 1 - 13
Partai Kebangkitan Bangsa (PKB) a party who carried the spirit of pluralism, democracy and has a long history of fighting for the rights of Indonesian to live safely, peacefully and comfortably. PKB Faction in DPR, 47 people sits in Indonesian Parliament...
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Aldeline Nolita Devia,Siti Aisjah,Astrid Puspaningrum
Pág. 161 - 170
This study discusses the effect of Brand Experience and service quality on customer loyalty mediated customer satisfaction. The purpose of this study was to determine and analyze in depth the effect of brand experience and service quality on custom...
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Gholamreza Barshan,Alireza Elahi,Najaf Aghaei
Pág. 334 - 339
The aim of this research was to determine the effect of customer satisfaction and loyalty attitude and willingness of the pools was Alborz Province. The research methodology was correlational the field. The population of this study was all Alborz provinc...
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Ahmad Said Ibrahim Al-Shuaibi,Faridahwati Mohd Shamsudin,Norzalita Abd Aziz
Pág. 155 - 161
In this paper, we propose the role of brand-centered human resource management (HRM) in supporting the internal branding initiative toward the development of brand ambassadors in organizations. By brand ambassadors, we mean employees who are not necessar...
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Medha Srivastava,Alok Kumar Rai
The widespread reverence for customer loyalty among marketers and businesses all across the globe is inspired from its manifestations since its the consumption decisions of loyal customers that leave a mammoth mark over the revenues and growth of a firm....
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Alexandra ZBUCHEA
Pág. 367 - 386
Many researchers consider corporate social responsibility (CSR) a key element in developing sustainable businesses today. The benefits for companies and communities are very diverse. From a company perspective, some benefits are non-financials while, on ...
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