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José Carlos Sánchez-García, Alexander Ward Mayens, Gioconda Vargas Morúa, Jenny Linette Flórez Daza, Brizeida Hernández Sánchez
Pág. 52 - 69
Entrepreneurial Intention is commonly attributed to the interaction of cultural values and attitude; however, cultural values vary according to the context in which they are developed. The following study intends to show how Subjective Norms affect inten...
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