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Jose M Jomon
In the present monetary vulnerability and upheaval, ensuring and safeguarding compatibility with banking employees are essential for banks' business achievement. Internal marketing represents a marketing strategy which is created by considering their rep...
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Chinmoy Ghosh
Pág. 22 - 25
Strategy generally known as a coherent set of actions aimed at gaining a sustainable advantage over competition improving position vis-à-vis customers or allocating resources. Tactical planning refers to short-range planning that is oriented towards oper...
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Evania Liana Marcos,Reynold Richardo
Pág. 35 - 55
Madana Tiles is the first cement tile company in Surabaya city. Due to being produced entirely by hand, the Tile of Madana Tiles is assured of its authenticity and uniqueness. With a periodically supervised production process, it allows us to control the...
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Dina Sagita Hartono,Josephine Christina Wiranto,Reynexy Gigih Aditama,Alhajeri Abdulrahman
Pág. 101 - 117
Nasatech is a company that produces kitchen cabinets from granite materials. Nasatech has been almost ten years in the city of Malang, Indonesia. So far, Nasatech only serve consumers who live in Malang and surrounding areas. However, Nasatech has a comm...
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Cevdet Kizil,Valorie Eddy,Laura Clary,Katrina Crowell
Pág. 97 - 126
This paper discusses the entry of Hershey?s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, marke...
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Siamak Azadi,Elham Rahimzadeh
Pág. 46 - 58
Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sa...
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Muharto LAODE
Pág. 75 - 96
This study aims to analyze the competitiveness of tourism sector in Ternate using three units of analysis, namely the sustainability of competitiveness, the determinant of competition strength and the formulation of sustainable competitive advantage stra...
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Murat Mahad,Shahimi Mohtar,Rushami Zein Yusoff,Abdul Aziz Othman
Pág. 84 - 91
Mobile banking refers to the use of smart phones or other mobile devices to perform tasks online banking from your home computer, such as monitoring the account balances, transfer of funds between accounts, pay bills and prepaid top-up. Mobile banking is...
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John Napier
There is a disconnection between commercial architecture and environmental thinking, where green features can be included as part of a strategy for gaining approvals and marketing projects, but those features are not reviewed after completion and occupat...
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Elias Munapo
Pág. 6 - 10
The paper presents a new method for solving the 0?1 linear programming problems (LPs). The general 0?1 LPs are believed to be NP-hard and a consistent, efficient general-purpose algorithm for these models has not been found so far. Cutting planes an...
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Pedro Barrientos Felipa
Pág. 41 - 56
Despite only a short time passing since the Internet started to be used, it is clear today that it is producing significant changes in business. As this article highlights, this is only the beginning, since, for example, changes are being introduced to t...
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Paulo Henrique Martins Desidério,Ibsen Mateus Bittencourt,José Carlos Marques,Carlos Antonio Cardoso Sobrinho,Renato Neder
Pág. 421 - 434
The model of startups has as characteristic generate an innovative business and prospects for quick returns, which imposes new forms of interaction with the market. Another cut is in the use of information and communication technologies as a tool in the ...
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Kay-Alana Turner, Craig S. Escamilla, Enrique Henry R. Venta
The Symphony of Southeast Texas (Beaumont, TX) is the only professional symphony orchestra between Houston, TX, and Lake Charles, LA. From 2010- 2014, the organization focused on resolving internal management and financial challenges. Additionally, the o...
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Irina Tolstikova,Olga Ignatieva,Konstantin Kondratenko,Alexander Pletnev
Pág. 60 - 69
The article is devoted to the study of the communicative competence of the "digital generation", understood as readiness for network professional, educational and scientific integration. Researched based on a series of surveys conducted by a team of auth...
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Nicole Walzhofer, Marcus Riekeberg and Florian Follert
Banks distribute intangible services, so that traditional marketing instruments are often limited concerning their effectiveness to reach new clients, especially teenagers and young adults. With respect to this relevant practical problem, we used survey ...
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Slavica Popovic,Mira Avramovic
Pág. 089 - 102
The assumption of successful marketing communication within the service sector is the establishment of two-way interactive communication between service users and service companies. The aim of the strategy of marketing communication is attracting new use...
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Shahrazad HADAD
Pág. 247 - 264
The knowledge economy is defined, according to the World Bank, through the integration of its four main component elements: education and training, innovation systems, information infrastructure, economic incentives and institutional regime. The first pa...
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Andrew T. Norman
The marketing strategy of brand alliance has received considerable attention in marketing literature. A significant factor in the study of how consumers process brand alliances is the concept of ?fit?. Specifically, it has been shown that consumers...
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Natalya Stepanovna Martyshenko,Angelina Georgievna Kim
Pág. 59 - 65
Primorsky Krai with its rich natural tourism potential hasn?t yet found its place in the international market, so event-marketing can help to solve this problem. The impact of mass events may occur as an indirect and direct inclusion in the program of th...
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Carla Hapsari,Jol Stoffers,Agus Gunawan
Pág. 238 - 245
World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which...
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