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Carla J. Berg, Lorien C. Abroms, Hagai Levine, Katelyn F. Romm, Amal Khayat, Christina N. Wysota, Zongshuan Duan and Yael Bar-Zeev
IQOS, the leading heated tobacco product globally, recently received ?reduced exposure? authorization from the US Food and Drug Administration. Independent research focusing on IQOS marketing and potential impact on consumers? perceptions and behavior, a...
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