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Raziyan Dwi Pathan
Abstract?PT Sarana Sulteng Ventura is one company that aims to provide loan capital is micro, small, and medium enterprises (UMKM) as a venture partner timed short or long to be able to stand on its own with loan capital that fits with the kin...
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Patria Laksamana
Pág. 22 - 28
This article aims to examine the mediating role of customer relationship in social media marketing. Its affect on purchase intention and brand loyalty is also analyzed. The conceptual model was tested in the context of retail banking. Data were collected...
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Mohannad A.M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 22 - 31
The main aim of the study is to examine the role of Artificial Intelligence (AI) on Enhancing Customer Experience in Palestine through different industries, such as banks and telecommunication companies. Interviews and a structured questionnaire were the...
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Fitrizal Fitrizal,Nandan Limakrisna
Pág. 18 - 25
The low customer loyalty to Four-Star Hotels in West Sumatera province was allegedly caused by customer relationship management, service quality and customer value are still low. The purpose of this research was to determine and analyze the effect of cus...
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Yakup AKGÜL, Hadi RUBACI
Pág. 239 - 248
Although there are many implications regarding customer experience, retention, loyalty etc. the comprehensive approach for digital customer engagement still needs more attention. Digital platforms leave customer alone with his or her community without ba...
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Abdullah Muksin,Ruwaida Ruwaida,Zainal Arifin,Aniza Nur Madyanti,Safri Safri
Pág. 81 - 89
The purpose of this paper is to find and analyze the determinants that significantly BPRS Customers Equity in ex. Banyumas residency, Central Java. Problems of this research formulated in 7 hypotheses that SEM tests analysis with Lisrel 8.80 shoves ware ...
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Feliks Anggia,Ubud Salim,Sunaryo Sunaryo,Solimun Solimun
Pág. 74 - 82
The research approach is quantitative, explanatory. The research analytical unit is a trader of leather industrial products as a small business presentation totaling 65,086 population. The sample of research is the trader who at the same time become the ...
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Siti Hasnah Hassan,T. Ramayah Thurasamy,Wai Yee Loi
Pág. 354 - 362
This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, ...
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Mahdi Rezapour,Mehraban Hadi Peykani
Pág. 237 - 243
The main objective of this study was to compare customer satisfaction with the quality of e-banking services among state, private and altered banks in Isfahan. In terms of purpose, this study is descriptive and this is a survey. The population of this re...
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Hamzah Al-Mawali,Tri-Dung Lam
Pág. 532 - 543
This study seeks to substantiate its proposition through two research objectives: (1) to investigate the impact of CA information usage on companies? performance; and (2) to determine the moderating effect of PEU on the relationship between CA informatio...
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Maria Abdul Rahman,Yusniza Kamarulzaman
Pág. 205 - 211
The success of a firm in an outsourcing relationship depends on the loyalty of a business customer towards its service providers. Therefore, it is crucial for service providers to focus on relationship marketing strategies to increase their customers? lo...
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Mohannad A. M. Abu Daqar,Ahmad K. A. Smoudy
Pág. 39 - 46
The main aim of this study is to investigate the impact of Customer Relationship Management on consumer buying behavior. The researcher used primary data through a close-ended structured survey were distributed at banks customers in Palestine, and the se...
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Gatot Wijayanto,Yuyus Suryana,Yevis Marty Oesman,Arief Helmi
Pág. 104 - 112
Credit cards are one way to facilitate buying and selling transactions involving banks / issuing companies, credit card holders and sellers. Banking is quite optimistic in the future, the credit card business can provide significant benefits. In the prac...
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Parvaneh Rastgoo
Pág. 188 - 195
The present study was aimed to evaluate performance in Bushehr's Medical Sciences University and Health Service Center based on the organizational excellence model of Europe's Quality Management Foundation. The present research was practical in terms of ...
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Aihie Osarenkhoe,Mabel Birungi Komunda,Jotham Mbiito Byarugaba
Pág. 197 - 208
Aims to examine the mediating role of service quality in customer complaint behaviour and customer loyalty. Adopts a quantitative cross-sectional research design and uses the MedGraph program, Sobel tests and the Baron and Kenny method to test for mediat...
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Retno Agus Setiawan,Djoko Budiyanto Setyohadi
Pág. 16 - 25
Abstrak? Penggunaan sosial media sebagai layanan pelanggan memberikan banyak keuntungan bagi perusahaan. Pelanggan dapat menyampaikan keluhan, komentar, dan saran kepada perusahaan dengan mudah dan cepat. Namun tidak semua perusahaan yang menggunakan sos...
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Irwan Christanto Edy 10.21831/economia.v13i1.12958
Pág. 56 - 67
Abstract: Construction of Antecedent Factor Model of Customer Value-Based Loyalty. The study aims to test the conceptual model of the effect of customer value on customer loyalty through satisfaction, after sales service, trust the brand and relationship...
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Aji Wira Tama,Wisnu Untoro 10.21831/economia.v12i2.10820
Pág. 97 - 112
Abstract: Factors Affecting Brand Loyalty among Smartfren Customers. The purpose of this study was to analyze the effect of the dimensions of customer value and brand identification on brand loyalty and customer satisfaction as a mediating variable. A pu...
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Berta Bekti Retnawati,Nuryakin Nuryakin
Pág. 891 - 897
The purpose of this study is to investigate the relationship of customer encountering competence portfolio, relational capital and service excellent customer heterogeneity to enhancing Indonesian pharmaceutical salesperson performance. The context is tak...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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