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Budi Harsanto, Asep Mulyana, Yudi Ahmad Faisal and Venny Mellandhia Shandy
Social enterprises are currently receiving significant attention from academics and practitioners because of their hybrid nature to achieve profit while achieving the planned social mission. To achieve their social mission as well as financial sustainabi...
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Budi Harsanto,Dika Jatnika
Pág. 203 - 212
The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavio...
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