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Riki Riki,Wahdiyat Moko,Atim Djazuli
Pág. 33 - 42
Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campai...
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Austin MURPHY
Pág. 201 - 226
JEL. D71, D72, F50.
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Evangelia NM, Theodore C
Pág. 1 - 10
With this study, we examine which combination of personal features and network features most influences the vote as well as which combination is most influenced in voting activity. People belong in networks and influence each other. We examine how intens...
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Monica Patrut
The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product?s visibility and appeals to its supporters for content creation...
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Cristina Cîrtita-Buzoianu
The election campaign has lately become a real challenge where all the political actors display their skills, the communication ones, but also those related to the electoral marketing and public relations which play a vital role in creating the image of ...
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Cristina Cirtita-Buzoianu
This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two can...
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Hajar Makry,Houcine Berbou,Badia Oulhadj
Pág. 80 - 86
At a time when Moroccan researchers still undecided on the appropriate definition of Political Marketing, the debate around this subject is initiated already, whether on their side the opinion makers, the media and the politicians themselves. Among suppo...
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Dorian Pocovnicu
Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest or...
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Ovidiu Aurel Ghiu?a
Pág. 42 - 49
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Andrey Yu. Mordovtsev,Alexey Yu. Mamychev,Tatyana V. Mordovtseva,Mikhail L. Mirzorin
Pág. 45 - 50
The article reveals the original aspects of formation of legal marketing information in the transition (transitive) public-political field. The paper studied the nature of the legal information in a broad sociocultural space, revealed its peculiarities a...
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Abd M. Alkhawaldeh,Salniza Md. Salleh,Fairol Bin Halim
Pág. 722 - 730
Several studies have examined the antecedents of brand loyalty, whereas little research mentioned in political marketing context. This research empirically aims to investigate the relationship between multi dimensions of brand equity and loyalty to party...
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Patricia M. F. Coelho,Pedro Pereira Correia,Irene Garcia Medina
Pág. pp. 150 - 157
Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organiza...
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Hazel T. Suchard
AbstractMarketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages i...
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Isaac Terungwa Terwase,Hindatu Maigari Yerima,Asmat-Nizam Abdul-Talib,Muhammad Bello Ibrahim
Pág. 17 - 21
Nigeria serves as a destination for marketing of goods and services, as such, her strategic position in Africa calls for concern on political, social and economic issues that may bedeviled the growth and development of the country. Nigeria as a country w...
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Margarita I?oraite
Pág. 43 - 51
Peace defined means the absence of war. War and peace have always been not only military but also political issues advantage. Educational systems are confronted with exceptional challenges during violent conflict. During the conflict International humani...
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Tendai Makoni,Delson Chikobvu
AbstractAccurate tourism volatility forecasts for popular tourist destinations, like the Victoria Falls Rainforest, are vital to tourism destination managers and policymakers. The Victoria Falls Rainforest in Zimbabwe is under the town of Victoria Falls ...
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Weihao Wu,Narissara Parkvithee
Pág. 320 - 330
The purpose of this study is to explore the problems faced by Small and Medium Enterprises (SMEs) in Thailand, particularly among Chinese SMEs. The study also seeks to identify how these difficulties impact on factors, both external and internal, which i...
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Marisa Moser,Mauri Aparecido de Oliveira,Ricardo Luiz Pereira Bueno
Pág. 19 - 28
Innovation can be defined as the implementation of a new or significantly improved product (good or service), or a process, a new marketing method, a new organizational method in business practices, workplace organization, or external relations. This inn...
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AHMAD HASAN UBAID,H.B HABIBI SUBANDI
Pág. 411 - 441
According to a research conducted by Anis Baswedan, Saiful Mujani and R. Will- iam Liddle, political Islam in Indonesia during the post Reformation had a mod- erate and pluralistic character. But this qualitative case study finds that a new phenomenon of...
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Lyudmila A. Lomova,Dmitry V. Shiryaev,Iskandar S. Kobersy,Anna A. Borisova,Dmitry V. Shkurkin
Pág. 15 - 20
Tourism is regarded as the service industry and it is one of the largest and dynamic economic sectors. Being engaged in tourism, tourism enterprises have to solve a lot of challenging problems, such as to find a market, retain or win new customers, to so...
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