|
|
|
|
|
Noor Hasmini Binti Abd Ghani,Mohammad Kashedul Wahab Tuhin
Pág. 950 - 957
We have investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships. This relationship is like the same relationship between two people in the society. Meta-analytic literature review h...
ver más
|
|
|
|
|