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Dimitar Christozov, Alexandr Bronasco
Pág. 61 - 73
In this paper, we share the experience obtained in offering a pair of courses related to Application of Business Intelligence (BI) Techniques. The first course addresses mostly technological aspects of building BI applications as Data Cube modeling, ETL ...
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Emanoil Muscalu
Pág. 140 - 147
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Marian Pompiliu Cristescu, Dumitru Alexandru Mara, Lia Cornelia Culda, Raluca Andreea Neri?anu, Adela Bâra and Simona-Vasilica Oprea
This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector acr...
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Laith T. Khrais
The advent and incorporation of technology in businesses have reformed operations across industries. Notably, major technical shifts in e-commerce aim to influence customer behavior in favor of some products and brands. Artificial intelligence (AI) comes...
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Imam Fatoni, Nyoman Sockarini
Pág. 281 - 291
Customer satisfaction can be a determining factor in increasing customer purchases of a product and service. This study aims to determine the effect of variable customer relationship management, customer value, trust and customer satisfaction on customer...
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Katerina Kantorová and Pavel Bachmann
Social customer relationship management (SCRM) is a new philosophy influencing the relationship between customer and organization where the customer gets the opportunity to control the relationship through social media. This paper aims to identify (a) th...
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EKAKITIE-EMONENA SUNNY
Pág. Page:20 - 30Abstract
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Daniel Mihai Vasiliu
Pág. 144 - 153
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Mousa T AL-Akhras,Rizik Al-Sayyed,Marwah Alian,Doaa Qwasmi
Pág. pp. 12 - 21
Due to the widespread use of computer technologies in almost all aspects of life, organisations that are connected to the Internet started extending their services to their customers to include new applications and services that satisfy their customersâ?...
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Mohammed Alamgir,Tasnuba Nasir,Mohhamad Shamsuddoha
Pág. 95 - 101
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Aurela Ramaj
Pág. 136 - 143
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Judy Young,Paul Gregg,Carol Pollard
The research presented in this paper was motivated by the thrust in Australia to move to whole of e-government. The aim was to determine the level of readiness towards the implementation of customer relationship management (CRM) in Australian Federal G...
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Suyono Saputra, Lady Lady
Pág. 1 - 7
This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Rel...
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Ali B Abduljabar Al mashahedi, Jing Zhang, Sinan Harjan
Pág. 235 - 245
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Ishani Weerasinghe,B.N.F. Warnakulasooriya
Pág. 44 - 51
With the introduction of digitalization, Virtual Customer Environments (VCEs) play a significant role in the business world and it has become a strategic indicator for the success of business. Consequently, business entities have established VCEs, which ...
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Rianto Rianto,Djoko Budiyanto Setyohadi
Pág. 26 - 32
Abstrak? UMKM menjadi penyumbang utama pendapatan nasional untuk suatu Negara, khususnya Negara berkembang. UMKM tumbuh dan menyerap banyak tenaga kerja dan menjadi roda perekonomian utama. Indonesia menjadi salah satu dari banyak negara, dimana UMKM mem...
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Mornay Roberts-Lombard,Lauren Strachan,Leon du Plessis
AbstractThe primary objective of this article is to compare the influence of trust, commitment, and conflict-handling on customer loyalty through the intervening role of Customer Relationship Management (CRM) in the life and non-life insurance sector of ...
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Almir Pe?tek, Andela Lalovic
Pág. 47 - 58
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Helen Richardson,Kate Richardson
This paper catalogues the rise and rise of call centres in the North West of England, UK and their use of CRM systems. CRM systems often imply new technologies and new ways of working. However, in this account we explore the historical development of the...
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Ming li
Pág. 1784 - 1800
Customer Relationship management (CRM) oriented knowledge management focus on customer knowledge more valuable to the company. The integration of customer relationship management and knowledge management concepts on process level are beneficial for...
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