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Mohc. Velian Muhajir, Tias Andarini Indarwati
Pág. 60 - 77
Bubble drink products are one of the beverage trends that have developed this year, even during the Covid 19 pandemic. One of the bubble drink brands that is in demand by the public especially teenagers in Indonesia is Chatime, in which consumers do not ...
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Ni Putu Cempaka Dharmadewi Atmaja,Ni Made Dwi Puspitawati
Pág. 25 - 32
The purpose of this study was to determine the role of the strength of the reference group in moderating the effect of e-commerce service quality and customer satisfaction on online repurchase intentions. The selected respondents were adolescents aged 17...
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Fath Arif Mukti Sukaeri, Budi Santoso, Agung Dharmawan Buchdadi
Pág. 33 - 44
This study aims to analyze the effect of product quality and service quality on repurchase intention with customer satisfaction as a mediating variable. population of customers Printing CV. Prima Anugerah Sejati as many as 372 in December 2020. This stud...
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Octhavian Sukmartha Lucky, Siti Aisjah, Astrid Puspa Ningrum
Pág. 22 - 30
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Angelia Ananda, Mugiono Mugiono, Ananda Sabil Hussein
Pág. 17 - 27
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Fatih Pinarbasi, Ceyda Aysuna Türkyilmaz
Pág. 13 - 25
Concepts such as retro marketing, retro branding and nostalgia marketing are important issues that have come to the agenda in recent years in our world, which is undergoing intensive change and transformation processes. The longing for past periods can b...
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Enrico C. Mendoza
Pág. 1 - 10
With increased e-commerce competition, people are now resorting to online shopping instead of traditional stores to do personal shopping. With the current pandemic, there is more reason why shoppers would not step out of their homes. It?s therefore...
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