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Ana Zekavica, Aleksandar Djordjevic, Aleksandra Vukmirovic, Jovanka Vukmirovic, Milica Brankovic
Pág. 39 - 48
Research question: Big Data represents a true business revolution in many areas, and, as such, in marketing research, as well. The subject of this study is the analysis of the existing stage, as well as of the achieved results in the implementation of th...
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