|
|
|
Huat Wei Huang,Ernest Cyril de Run,Hiram Ting,Huong Sung Colin Ting
Pág. 631 - 640
This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing ?Made in China? products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chines...
ver más
|
|
|