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Alejandro Zegarra,Corina Negru
The present study follows Steenkamp?s relativistic concept on the effects of personal variables on the relationship between extrinsic cues and perceived quality. It aims to discuss the moderating effects of prior knowledge, level of education, and income...
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R. Karina Gallardo,Yeon A Hong,Marcial Silva Jaimes,Johanna Flores Orozco
Pág. 1 - 10
We investigate what piece of information collected utilizing sensory evaluation tools exhibits better predictive capacity on the willingness to pay, is it information from preferences for a sensory quality attribute using hedonic scales or information on...
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D. Priilaid,J. Feinberg,O. Carter,G. Ross
AbstractWithin the context of sighted wine appreciation, previous studies indicate that extrinsic cues like price and area-of-origin have a marked effect on the sighted ratings proffered by tasting experts. While these expert ratings are widely employed ...
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D. Priilaid,J. Feinberg,O. Carter,G. Ross
AbstractWithin the context of sighted wine appreciation, previous studies indicate that extrinsic cues like price and area-of-origin have a marked effect on the sighted ratings proffered by tasting experts. While these expert ratings are widely employed ...
ver más
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D. Priilaid,P. Van Rensburg
AbstractProceeding from work that identifies price as an extrinsic cue that can mediate between a wine?s perceived and intrinsic merit, the brand construct is presented as an additional potential mediator. Here we define (1) ?functional? brands as repres...
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D. Priilaid,P. Van Rensburg
AbstractProceeding from work that identifies price as an extrinsic cue that can mediate between a wine?s perceived and intrinsic merit, the brand construct is presented as an additional potential mediator. Here we define (1) ?functional? brands as repres...
ver más
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