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Hamed Nozari, Agnieszka Szmelter-Jarosz and Javid Ghahremani-Nahr
The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the ...
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Elfas Rafsanjani,Nur Asnawi
Pág. 143 - 152
The purpose of this study is to investigate the impact of attitudes, subjective norms and religiosity on consumer intentions to support government policies on environmentally friendly behaviour. Based on a direct survey of 100 Muslim student respondents ...
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Nihayatu Aslamatis Solekah,Gancar Premananto,Sri Hartini
Pág. 233 - 252
The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase ...
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Tineke Wolok
Pág. 75 - 86
Consumer purchasing decisions are one of the classic problems that require further study by a marketer or company because they are motivated by consumer behavior that is always changing every time. Green marketing is one of the marketing concepts that ai...
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Alviccenia Lailatul Mukaromah,I Gusti Ngurah Agung Eka Teja Kusuma,Ni Putu Nita Anggraini
Pág. 75 - 83
Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this st...
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Ni Luh Bayu Okadiani,Ni Wayan Eka Mitariani,I Gusti Ayu Imbayani
Pág. 69 - 74
This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for...
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Dr. Kauser Hayat,Dr. Amir Nadeem,Dr. Shahid Jan,Dr. Fayaz Ali Shah,Wahid Raza
Pág. 105 - 113
The current research work is aim to achieve a better understanding of the corporate sector and their adaptation of green strategies in their production and decisions; related to firm performance. This is an effort to check the effects of green marketing ...
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Jonathan Camana Gano-an
Pág. 357 - 362
There has been a radical shift in consumer behavior towards a green lifestyle. Environmentalists were involved in massive green marketing campaigns trying to reduce the impact of plastic products to the environment. However, the problem is prevalent and ...
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Radnovic Branislav,Milena Ilic,Zoran D. Zivkovic
Pág. 74 - 87
The world must be developed according to the needs of people, but with the obligation of sustainable development as a comprehensive process that depress all aspects of life, at all levels.Sustainable development is about making models in a qualitative wa...
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Jakub Kronenberg and Joanna Mieszkowicz
Corporate marketing departments use trees and forests for advertising and public relations (PR). Trees and forests constitute a tangible symbol of the environment, reinforced by the growing awareness of the role that trees play in preventing climate chan...
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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Monika Szopinska-Mularz and Steffen Lehmann
This study aims to analyse the transformation of urban greenery into greenfield housing development from 2019 to 2023 in the medium-sized city of Rzeszow (Poland) by evaluating the validity of references to the greenery in advertising texts on the develo...
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Iulian Condratov,Daniela Mihaela Neamtu,Pavel Stanciu,Cristian Valentin Hapenciuc
Pág. 31 - 41
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Stanss Levynna Hermien Verronica Joyce Lapian,Altje Tumbel
Pág. 112 - 121
The tourism and hotel sectors generally have the potential to have a negative impact on the environment, welfare and socio-culture of local communities, especially if the construction of these hotels does not follow the green building architecture. This ...
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EMIGDIO LARIOS-GÓMEZ, RAMON ACLE MENA
Pág. Page:100 - 112Abstrac
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Harshita Gupta,Saumya Singh
Pág. 61 - 78
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Moujan Shahriarpour,Akbar Alam Tabriz
Pág. 265 - 269
Supply chain is a network of organizations that in connection with those upstream to downstream are involved in the processes and activities and they produce value to the final customer in the goods and provided services. This subject on its own figured ...
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Adunola Oluremi Oke,Parinda Kamolshotiros,Oluwamayowa Yewande Popoola,Musibau Akintunde Ajagbe,Olusola Joshua Olujobi
Pág. 43 - 52
Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers o...
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Muhammad Ainul Fahmi, Fadila Nurfauzia, Khairanis Yulita, Wina Nurfitriani
Pág. 66 - 77
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ADNAN AHMAD ALI OBAIDAT
Pág. 6 - 7
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