Resumen
In this paper, we present a framework for reverse supply chains. We identify four managerial drivers in the reverse chain as Facilities, Handling, Ease of Access, and Information. We explore the impact of each of these drivers upon the effectiveness and performance of the overall reverse chain via a survey of supply chain managers. We present the results of the survey and conclude with managerial implications derived from the survey results. The field interviews have been supplemented with survey results. The results indicate that the firms, that have reverse supply chain as a strategic priority providing a responsive and effective transportation network and that have an easy return policy, are more likely to have the most reliable reverse supply chain. The results also indicate that reverse supply chain matters the most at the late growth stage of the product life.