Inicio  /  Information  /  Vol: 10 Par: 1 (2019)  /  Artículo
ARTÍCULO
TITULO

User-Personalized Review Rating Prediction Method Based on Review Text Content and User-Item Rating Matrix

Bingkun Wang    
Bing Chen    
Li Ma and Gaiyun Zhou    

Resumen

With the explosive growth of product reviews, review rating prediction has become an important research topic which has a wide range of applications. The existing review rating prediction methods use a unified model to perform rating prediction on reviews published by different users, ignoring the differences of users within these reviews. Constructing a separate personalized model for each user to capture the user?s personalized sentiment expression is an effective attempt to improve the performance of the review rating prediction. The user-personalized sentiment information can be obtained not only by the review text but also by the user-item rating matrix. Therefore, we propose a user-personalized review rating prediction method by integrating the review text and user-item rating matrix information. In our approach, each user has a personalized review rating prediction model, which is decomposed into two components, one part is based on review text and the other is based on user-item rating matrix. Through extensive experiments on Yelp and Douban datasets, we validate that our methods can significantly outperform the state-of-the-art methods.

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