Resumen
The term ?risk? is connoted with divergent meanings in natural hazard risk research and the practice of risk management. Whilst the technical definition is accurately defined, in practice, the term ?risk? is often synonymously used with ?danger?. Considering this divergence as a deficiency, risk communication often aims to correct laypersons? understanding. We suggest to instead treat the variety of meanings as a resource for risk communication strategies. However, there is however to date no investigation of what laypersons? meanings of risk actually comprise. To address this gap, we examine the meanings of risk by applying a social representations approach within a qualitative case study research design. Results of the study among inhabitants of Swiss mountain villages show that differences in meanings were found according to hazard experience and community size. We found commonly shared core representations and peripheral ones. We conclude with suggestions on how to make usage of the knowledge on SR in risk communication.