Resumen
Geological heritage has become a tourist resource with huge potential in certain areas, which has given rise to a tourism category known as geotourism which has entered the generic framework of rural tourism. The main elements around which geotourism revolves are geoparks and geosites. However, despite the recognized role which is played by the latter as a tourist resource, there is a widespread lack of knowledge of the characteristics of the demand. This study aims to characterize the demand of the Villuercas?Jara?Ibores geopark in Spain based on information provided by surveys which has subsequently been processed by means of a Geographical Information System. The results obtained allow the differentiation of various types of profile of those providing the demand according to whether we consider visitors to the geopark as a whole or whether we separate tourists (visitors who spend the night in the geopark) from visitors (visitors who do not stay there). Among our main conclusions it should be emphasized that it is only possible to establish a difference between tourists and visitors if the main motivations are taken into account. It should also be stressed that the geopark operates as an internal tourist destination for those spending the night in other regions of Extremadura.