Resumen
In literature, discussions on creating and modelling the transport behaviour of urban residents relate to both large and small cities. Despite this, there is a need for a holistic approach and interdisciplinary research in this field, especially dedicated to smaller towns also exposed to the various problems associated with urban transport. The rate and nature of changes in transport behaviour of urban residents in both Western Europe and in Central and Eastern Europe is conditioned by many diverse factors. There is therefore a need to find methods for the analysis of multiple variables describing the communication behaviour of urban residents. The purpose of the study is an attempt to model transportation preferences of urban residents. The paper presents the results of modelling transport behaviour of inhabitants using factor analysis. The authors decided to present the results of the factor analysis because despite the separation of tasks carried out by a transport organizer (the appropriate department of the City Council) and an operator (the entity implementing the transport service in the city), in practice these factors are seen commonly by passengers. It was decided, therefore, to check how the inhabitants using urban public transport assess the quality of the public transport within the city. The study results can be a useful tool for local authorities in order to design solutions that improve the competitiveness of public transport to private transport.