Resumen
In 1944 Gyorgy Kepes published what undoubtless will be his most influential text, "The language of vision". What Kepes tried to do was a guide of grammar and syntax of vision, which allows to face art as purely sensory experience or just visual, devisted of any literary , semantic or sentimental meaning.Among all the concepts that Kepes developes in his essay perhaps the most decisive one is the so called dynamic equilibrium, which is introduced in this work for fi rst time, verbalizing something that was in the air, orbiting around the entire modern plastic but far only explained in an empirical way.Colin Rowe reverberates the recent readed kepesian ideas on his own writings Transparency: Literal and Phenomenal and Neo-'Classicism' and Modern Architecture I and II, when the author tries to highlight the founding principles of the modern movement refusing the plastic dimension of the discipline . The article will try to expose and explain this influence.