Resumen
As acceptance of the concept of agricultural sustainability has grown, it has become increasingly recognized that notions of sustainability and how to promote it will necessarily vary depending on the commodity in question. It thus becomes important to investigate how movements towards sustainability are emerging for different commodities. The objective of our paper is to present the results of an analysis of Washington wheat producers that investigates the degree to which interest in sustainability exists amongst those farmers and whether structural factors and farmer personal characteristics are more or less significant than social network factors in explaining farmers? views of possible sustainable methods. Our findings indicate that a measure indicating use of local social networks to gain information is associated with a higher degree of interest in new production methods aimed at improving agricultural sustainability.