Resumen
Considering the concernment that the strategy area has about the environment and its impact on organization, this paper discuss about the environment mensuration. Its aim is build and validate scales of mensuration of the perceived dynamism, complexity and munificence dimensions. The scales were built on the revised theory, applied to a sample of 170 Brazilian hotel managers and validate under the factorial analysis with tests of reliability trough communalities, variance explained, Bartlet?s sphericity test, Cronbach?s Alpha, correlation analysis, and split half method. After the Varimax rotation, the constructs showed independent and orthogonal among them. The complexity construct was built by gaining information and environment understanding difficult, by information dispersion and by its unpredictability. Dynamism was validate as the variability in the components of the competitive environments, while the munificence construct reflect the availability of existing resources, the growing of the available resources, the existing of more opportunities than threats, and the growing of the market.