Resumen
Small business owners have a number of things that demand their attention. Yet, virtually all of them are concerned with how their business is doing. Many suggestions have been made in an effort to address that concern. In this paper, a straight-forward approach is suggested, which is not overly complicated yet not overly simplistic either. With the use of five financial measurements, the busy small business owner can gain a keen appreciation of how the business is doing. The measures serve as indicators of various aspects of the business and, at the same time, present a solid overall picture. Further action is then dependent on the time, inclination, and resources of the owner.