Resumen
This study was toprovide guidelines for managing cultural tourism in the Klonghae FloatingMarket, Klonghae sub-district, Hatyai district, Songkhla province, Thailand. Both qualitative and quantitative methods were used tocollect data. It was discovered that the floating market, which opened inAugust 2008, was managed by the local government to support environmentalconservation and economic development in the community. Our guidelinesemphasized the need to connect the floating market with other touristattractions within the Klonghae municipal area to update information provided topotential tourists. It was discovered that visitorswant more information about temples and livelihoods.