Resumen
In the present paper we have approached some conceptual and coordinated marks of the societal reality connected to the circular economy. Generated by ?the limits of certainty? regarding the future of the world business, the operationalization of the circular economy has become a part of the EU strategies and started the various stages of implementation as an active process in all countries. We have highlighted the opportunities and the risks related to the circular economy, the European dimension and, in particular, the Romanian one of this process, the role of the triad: consumer-company-natural environment, while implementing the circular economy. Circular economy is both a new approach of the societal life, based on changing the mentalities of the individuals having the role of decision makers at the company level and public administration and the decision makers ? consumers, as well as a policy meant to be made operational across all entities: governmental, entrepreneurial, individually ? human.