Resumen
The demographic environment at the community market level can be largely described through an emphasized dynamic of the population, result of the extending process, together with thebirth of the ageing phenomenon on the population and the decrease in the number of members of a household. These shifts, registered on the community area reflects in the changes in thephysiognomy of the markets in general, of the agro-food market in particular, in the context in which - given the phisiologic nature of the needs to which these products address ? the entire population is formed of actual consumers of the agro-food consumers.